This is from a few years ago, but I just came across it again the other day and thought I would post it for those that have not seen it:
(The bullets are backwards in the magazine for those that didn’t catch it)
Accuracy, Reliability – No Compromise LOL nice…
This is a tradition at H&K now. It first happened in an earlier H&K USP advertisment long before this one. Instead of being embarrassed by it, H&K took the mistake tongue-in-cheek and have purposely replicated it in several of their adds since.
Really? do you have any of those other ads?
I find it hard to believe a company that sells firearms would purposely create inaccuracies in their advertisements. People that are not into guns wouldn’t understand the mistake, and people that are mostly just can’t believe that something so dumb squeaked through the review process.
I can understand how HK might use self-deprecating humor to divert attention away from their arrogance and pompousness, their outrageous pricing, and their poor customer service (for a better understanding google “HK. Because you suck. And we hate you” )…but to suggest HK continues to joke about themselves, to their targeted audience of potential clients, by perpetuating a marketing blunder that advertises their ignorance about how their guns operate and function is preposterous.
That is too funny! The really bad part is they did it more than one picture.