Definitely an interesting way to hold a rifle. I can’t imagine that not using the sights on the rifle, and shooting from the hip would be endorsed by any police force in the world.
Also, what’s with the cross draw setup he has for his revolver? Is that something people do with outside the pants hip holsters? Seems like a great way to unnecessarily muzzle sweep people every time you pull the gun out. The only time i’m used to seeing cross draw is on shoulder rigs, but in that case it is necessary to have it on the opposite side.
Someone made a hilarious parody of the ad: