In case you didn’t already know, Beretta makes a lot of clothing for sirs and ma’ams:

Will I buy any of it? No.  Do I like the look of it? Yes, a lot of it.  You can tell they put a lot of effort into all aspects of this, including the marketing.  I always assumed the customer base for firearm company branded clothing wouldn’t be interested in spending $674 USD on a sport coat for instance, but I could be very wrong.  Maybe they are marketing this more to Italians, and they spend more on clothes than Americans?  I don’t know.

You can view the full FW2017 clothing lineup over on the Beretta site.

Thoughts?