Electronic Arts’ quest for realism hatched this new idea… Partner with real brands:
The partnership idea is win-win if you ask me. If nothing else, it will at least help educate the kids in the proper equipment and it’s use. I just wish other games such as Grand Theft Auto would partner with actual car manufacturers. hahah wishful thinking I suppose in that case.
I’m dying to know what kind of partnership agreement was reached. It is interesting because it’s obviously mutually beneficial, but at the same time it is a huge advertising opportunity for the brands. My guess is that the companies involved cut Electronic Arts some very hefty checks. Anyone have any inside info?
I just finished watching the Restrepo, a documentary of the fighting in Afghanistan’s Korengal valley. I really enjoyed it. It was very well done, and had a very personal feeling to it because of the way it was filmed.
I have a question though, was medal of honor recipient Sal Giunta not on camera at all? I keep looking for him but I swear I couldn’t see him, nor was he one of the guys interviewed during the course of the film. I found this especially surprising considering he was used extensively in all of the promotional videos. From a marketing standpoint, using a guy that was awarded the medal of honor for his actions in the Korengal valley is a good choice considering all of the press such a prestigious award receives. That said, it’s kind of odd to market the film as ‘The Sal Giunta Story’ and not give him any camera time.
If I am totally out of my mind and Giunta is actually in the film please let me know in the comments… I just skipped through it again though and couldn’t find him. Sgt. Aron Hijar does bear a resemblance to him though.
If you haven’t seen Restrepo, you can watch it online for a few bucks or buy it – HERE