Ruger Hearts The NRA – $1 Per Firearm Donation Style

A lofty goal set by Ruger:

So there you have it.  Ruger wants to be the first firearms manufacturer to sell 1 million firearms in a 12 month period.The period being April 1 2011 – March 31 2012.

According to the Ruger 1 Million Gun Challenge website, they were at 556,100 on October 26, 2011.  That was before Black Friday so who knows where they are now?   Maybe 443,900 people bought Ruger firearms for Black Friday, or will be buying Ruger firearms as Christmas presents?  Either way, I suppose everyone wins because they are still giving the NRA $1 per firearm sold.



032125 December 11, 2011 at 12:20 am



Frank December 11, 2011 at 01:39 am

+1 GOA.
….JPFO too.

With that said, I would buy a Ruger Redhawk if I reloaded .44 mag.
I don’t reload, so I’ve got excitement for a GP100 and Vaquero in .357…


ozwald December 11, 2011 at 12:29 am

i’m just gonna put this out there.
fuck bill ruger and the company that bears his name.

i’ll continue this when i’m sober.


Theblackknight December 11, 2011 at 09:35 am


Fuck Ruger. It’s easier to hate them when the only thing I would consider buying is a revolver, but thats if S&W somehow didnt exist. The SR9 line is a big fail, being another “me too” polymer gun, not a serious competitor to Glock and the M&P.


Dave December 11, 2011 at 02:02 pm

Highly disagree blackknight. The SR-9 seems to be a big commercial success and from what I hear, if you take the mag safety out its actually a pretty good gun. Caleb at Gun Nuts even made Master Class for IDPA with it in both SSP and ESP.

But let’s take a look at some of their other products besides the SR-9 and the GP100, both solid performers at the price point they sell for. How about the 10/22? I sure as heck grew up with one. My kid will grow up with one. Heck, his or her kid will grow up with one I’m sure. What about the Mark II/III? I have a target version and am even thinking about getting a second, target barrel version.

Oh yeah, and the Mini-14. While I might not like the gun, it certainly sells.

I think you’re suffering from some gun-snobbiness. But if you look at the facts, Ruger has an incredible line-up of guns at affordable price points with a very specific target market. You don’t have to like all their guns, I don’t, or any of their guns. But there are tons of others who don’t want to spend hearty amounts of their paychecks on guns that go to Ruger for a good perceived value.


Theblackknight December 11, 2011 at 07:41 pm

Britney Spears is(was) a big commercial success. And Mighty Mouse(caleb) runs a lot of different guns because,here it comes, he gets paid too!!! His blaster of choice is a G34/ lonewolf G34 for SSP/ESP. The SR9 is a failure because of it’s juvenile and gaudy chamber indicator, non removable thumb safety that is way to small to be workable, and stock sights that make me wish it was glock sights. It’s a fail no matter how many Hickoc45 viewers waste dollars on it. Does Ruger even have a shooting team?

“Guns of the IDPA World Championship
Glocks: 142
1911s: ~100 (depending on how you count double-stack guns it’s either less than or slightly more than 100)
M&Ps: 67
XDs: 6
CZs: 3 (1 Shadow)
Sigs: 3 (2 DA/SA, 1 1911)
Beretta: 1 (a lonely 90Two)”

Also, the world dosent need another 800$ 1911 that will need even more fit and file work to run thru a long range session or a weekend class.

10/22<M&P 15/22


Dave December 13, 2011 at 08:19 am

Ummm…I don’t even know where to start. I think you missed the point of my whole post.

First, Caleb was still able to classify as a master with the SR9c. Thus, in decent hands it is a decent weapon. Is it as good as his Timberwolf? Hell no. It also costs half the price WHICH IS THE POINT.

To restate my thesis, Ruger makes affordable firearms for the average American, not for you and me. The average American isn’t showing up at the IDPA world championships. I have both an M&P-15-22 and a Ruger 10/22. The Ruger cost me $150; the M&P cost me $400. They both shoot .22lr equally accurately but I get to play around with an AR platform for an extra $250.

As for the Mini-14, I personally hate the rifle. But it retails for half the price of an AR and while it’s a bit outdated, back in the day when someone was looking for an affordable .223 that’s what they fell back on. The AR market has become so saturated that the prices have fallen to a point that actually makes the AR price competitive with the Mini-14.

Nobody is forcing you to use Ruger firearms. I agree with most of your points on a technical basis. But you need to understand the design concepts and approach that Ruger is using for their market, which with the exception of a few products doesn’t profile with you or me.

And before you ask, no, I dislike the SR9 as well. And yes, Britney Spears was a big commercial success. Nice non-sequitor.


Heath December 11, 2011 at 09:37 am

They’ve changed their ways. Look at the new mags they’ve made for the 10/22.


ozwald December 11, 2011 at 06:11 pm

“I never meant for simple civilians to have my 20 or 30 round magazines or my folding stock.”

oh well, he’s dead and the company has some new blood.


MattK December 11, 2011 at 04:18 am

From the good things I’ve heard about SR1911, get to work making enough of these to meet demand and you (Ruger) just might have a shot.


MSgt B December 11, 2011 at 05:22 am

Don’t be an asshole, Oz.

The owner of the company said some stupid shit about a million years ago, in order to get his nose further up some politician’s ass. Wouldn’t be the first time it’s happened.
Ruger makes some fine firearms. I will do my best to make sure the NRA gets their dollar (or two) this year.

Is it just me, or are the dates in the post all wrong? One year goes from 2001 to 2012? October 26 is the day after Black Friday?


ENDO-Mike December 11, 2011 at 12:14 pm

haha oops yea I screwed all those dates up, thanks I made the corrections.


Cameron December 11, 2011 at 09:54 am

Okay, maybe I’m not a true OPERATOR, but wouldn’t it look better on Ruger, and the gun-owning community as a whole, for the donations to go to a real charity instead? Imagine what people would think if they knew people bought a million guns from one manufacturer, with the full knowledge that their money was going to support other people.

Might stop the Libtard perception of gun owners being ape-like monsters who like to make loud noise wif da gunz.


Jim December 11, 2011 at 10:27 am

I agree it would’ve been better to donate to someone else. I think a children’s gun safety/ education program would have been equally good. Though I enjoy shooting, I don’t really agree with a lot the NRA does. That said, I guess I donated to the NRA unwillingly.


Dave December 11, 2011 at 02:04 pm

Different target audience. Plus, Ruger being an American company has a solid interest in seeing this donation as an investment in public outreach.


El Duderino December 11, 2011 at 12:34 pm

Got my Single Six last summer so I guess I’m already part of the statistic. Laser accurate gun, about a million times better quality than the Heritage guns that try and ape the Ruger. Reload speed? Ehh, it’s a single action, what are you gonna do…


Frank December 12, 2011 at 01:29 am

Go “clubbing” with it. Haha. ;)


Dave December 11, 2011 at 02:05 pm

BTW, anyone know when the full size SP101 hits the market? If its around Christmas they’re getting their second dollar from me.


DaveP. December 11, 2011 at 03:43 pm

I’m looking at a birdshead Vaquero myself… I just have to find a way to convince myself to spend the money.
I’d have a much easier time if Ruger was donating to Soldiers Angels or something of that sort, though: the NRA has its own mechanisms to raise funds and I don’t think they need any (more) of my help.



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