Omega Embarrasses Themselves With 007 Watch Campaign

Celebrating 50 years of 007 with a new watch, and by trolling us with this:

Does anyone that’s not less than 12 years old actually think that the whole cartridge fires out of the barrel? Something I’d expect from a smaller company, not Omega.

The whole animation can be viewed right on the homepage of Omega’s website or here:

I know some of you are going to cry “Artistic license!”  … to that I say “PuhLeeeeez”.

Again… not a “bullet”.  I’m glad I ditched my Omega Seamaster for a Rolex Submariner.

Thoughts?  How long do you think it will be until they realized their mistake and change it?

Hat tip: Anders R.



Vhyrus May 2, 2012 at 12:43 am

Maybe they used a portal turret to do the shooting.

They use the whole bullet! Thats 65% more bullet, per bullet!


Alex R May 2, 2012 at 02:22 am

I’m glad I’m not the only one that immediately thought of that.


dave w May 2, 2012 at 12:52 am

More of a Casio guy myself


AKMSF May 2, 2012 at 01:27 am

Hurr durrr… great ad guys. Real 007 fans if you don’t even know how a fucking bullet works. Nice.


NBJM May 2, 2012 at 01:27 am

I have the original Seamaster, not the Bond edition….and frankly I love it….but WTF is the point in a look a like casing in the back…and 007 Bond all over it….tasteless.


Jeep May 2, 2012 at 06:45 am

“I need a lot of gadgets, because I carry a shit gun”

The design is cool, but totally disconnected from “real” firearms…


Miguel May 2, 2012 at 07:23 am

Maybe it was shot from a Hi Point? It’s been know to happen… :)


Sam Smith May 2, 2012 at 09:06 am

Maybe it’s a bullet from one of the Portal turrets. They fire the whole cartridge. (talking about the game Portal)


Dontshootmebro May 2, 2012 at 10:00 am

Wow! You have a Rolex?! So Awesome. So Glad you made that switch too. Awesome move. That’ll teach stupid Omega. Yeah.


Rickky5.0 May 2, 2012 at 01:24 pm

You’re full on mad and jelly bro.


RWC May 2, 2012 at 01:27 pm

LOL. You noticed that as well.


Joseph May 2, 2012 at 11:17 am

He he, Now some poor web developer / graphic artist needs to remake the animation.


RWC May 2, 2012 at 12:02 pm

It could have been fired by an Israeli produced gun. They are know to shoot the entire bullet.


hydepark May 2, 2012 at 01:48 pm


That poor old lady will forever be traumatized by being given free bullets.


RWC May 2, 2012 at 03:37 pm

My mistake though, she was Iraqi and not Palestinian.


dave w May 2, 2012 at 04:31 pm

Good luck getting that bullet watch past the tsa


doyletoo May 2, 2012 at 07:08 pm

I can maybe forgive it since it looks like the cartridge base
is incorporated in to the underside of the watch. So, the
whole bullet fired at the watch, but leaves the base on the
underside. A stretch, I know, but it makes sense when demonstrating
the design touch on the watch.


ENDO-Mike May 2, 2012 at 07:52 pm

Why couldn’t the spent brass from the fired round have fell downward towards the ground where the watch was sitting in the animation? That would have been just as cool, but yet accurate to real life.


J May 2, 2012 at 10:37 pm

Don’t lose too much sleep over this one guys.


Frank May 2, 2012 at 10:57 pm

+1 million.


ENDO-Mike May 2, 2012 at 10:58 pm

Don’t lose too much sleep over a large company doing something retarded related to guns? OH SLEEP WILL BE LOST, you can count on that. :P


Kommac May 3, 2012 at 12:04 am

And to top it off, when the cartridge enters the back of the watch, it changes spin direction and spins counter to the “rifling” engraved on the back of the watch. Classic.


Jeep May 3, 2012 at 02:12 am

Large companies don’t give a shit, designing this piece of jewerly and creating the visual must have cost already something like the yearly income of Kenya, they’re not gonna change it.
When Audi launched its new R8 with electric engines, called the Audi R8 e-tron, someone pointed out that they should change the name, because “étron” literally means “turd” in French. They didn’t change it, they don’t really care…


ENDO-Mike May 3, 2012 at 02:03 pm

ahhaha I didn’t know about htat e-tron story, that’s hilarious.


Curtis May 3, 2012 at 12:30 pm

I’m guessing the graphic artists turned in a commercial with just the bullet leaving the gun, and some exec said “leave the shiny part on, it will look better”


RWC May 3, 2012 at 01:43 pm

Though it is obviously still inaccurate, the animation at least makes sense in why they left the casing intact.


Matt G. May 5, 2012 at 03:14 am

Might have been on purpose. I mean, would we be talking about it otherwise?


Rick May 7, 2012 at 12:27 am

Well, I agree from a standpoint of technical detail the video is wrong, however if one wished the end result to show the 9mm cartridge case in the back of the watch, replete with primer, it is acceptable. Besides that if one actually fired 9mm hardball into the back of a watch, even a Rolex, you would end with something like a melon after facing Galligher’s Mallet. Would not make me want to pay a premium for a fictional spy’s wristwatch, I don’t care if it is a Omega or Rolex. Hell most of us don’t even have a watch anymore, with all the cellphones, I-pods, tablets, laptops, etc. Redundancy.
well, my 2 cents.
Cheers my friends.


Brandon June 14, 2012 at 12:31 am

They should have at least made the animation look like they were loading the bullet into the watch like a gun… well i take that back seeing that the “rifling” on the back of the watch implies the thing is loaded in backwards. I was trying to be generous, but this is kind of a fail LOL.


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