Serious Business Illegal Rifle Photoshopping Onto Michelangelo’s David

An Armalite ad ended up exposing that Italy can’t take a joke:


Italy’s cultural minister said the following in a tweet:

The image of David, armed, offends and infringes the law. We will take action against the American company so that it immediately withdraws its campaign.

Full Story – BBC

Michelangelo’s David is SERIUS BIZNUSZ guise.  I’d be more concerned that shooting that rifle naked and prone could cause some major chafing.

Thoughts?  Are ‘shops like this are illegal in the US too?  Could I photoshop ENDO Apparel shirts on Mt. Rushmore and still be within the law?



Allen March 10, 2014 at 12:53 am

Yeah man, David was a pacifist. He never carried a weapon.

Poppy March 10, 2014 at 02:48 am

Except for all those times he did.

Zed March 10, 2014 at 12:55 am

Wait…they edited a leaf over his junk too?

Italy must be the opposite of Zardos.


hnl.flyboy March 10, 2014 at 01:48 am

ENDO-Mike, you should make this a tshirt, with an AR or AK in his arm:

“The slingshot is obsolete…”


“Civilization has advanced since the slingshot…”

ENDO-Mike March 10, 2014 at 08:11 am

I don’t want to get sued and barred from eating pasta and pizza forever!

Poppy March 10, 2014 at 02:47 am


Taofledermaus March 10, 2014 at 03:09 am

I think lying about things being illegal that are considered “free speech” is illegal.

Mr_Rich March 10, 2014 at 07:18 am

I would have thought that after 500 or so years the image would have passed into the public domain. It’s not like we are talking about Mickey Mouse.

Atilla March 10, 2014 at 07:28 am
ENDO-Mike March 10, 2014 at 08:10 am

haha awesome

cottewmitch March 10, 2014 at 07:33 am

Uhm… Pretty sure they can’t do shit, since Armalite isn’t bound by Italian law. Also, whats up with tweets becoming a way to have international policy?

jim bob March 10, 2014 at 10:12 am

i think tweets are totally juvenile and a commentary on how society as a whole is regressing.

PS i passed Putin a note in study hall asking him if he thought i was cute

*check YES NO or MAYBE*

TrojanPuppy March 10, 2014 at 09:55 am

That’s especially curious, seeing as they didn’t say a damn thing when an artist created a full-sized David dressed as rambo, complete with a rifle, at Miami’s Bayside market. Right next to Mother Theresa holding an AR. So it’s ok only if you’re edgy about it? Google it, the statues are still there.

ENDO-Mike March 10, 2014 at 09:58 am

haha just googled it.. awesome stuff. I suppose this worked out in Armalite’s favor for all the free press they have got because of it! Kind of like a Daniel Defense super bowl type situation going on!

T. March 10, 2014 at 10:35 am

I made this one about four years ago. Should I expect trouble?

ENDO-Mike March 10, 2014 at 10:46 am

BRB calling the Louvre butthurt police.

Professor Hale March 10, 2014 at 12:12 pm

In American law (America is that place that produces big-assed rifles and sells them to just about anyone), they would have to prove the image is “harming” them. Can’t be done. Plus, Image of David passed into public domain about a hundred years ago.

Jeep March 10, 2014 at 12:14 pm

They have time for serious shit like this, I mean, it´s not like they have country to run… Or do they? I don’t even know why we let them being a country…

Frank March 10, 2014 at 12:35 pm

Because if we give them to French it’s going to be worse.

Jeep March 11, 2014 at 09:09 am

I was… heeeeh, I mean…. Coz I’m French and…
You have a point. *sigh*

UncleMikes1897 March 10, 2014 at 04:27 pm

Went to Wikipedia to verify that the statue does (as I seemed to recall) indeed hold a sling (which means that when the Cultural minister said “The image of David armed offends” that his argument about the re-staged statue is invalid). While there I ended up learning something else:

Because of the nature of the hero that it represented, it soon came to symbolize the defense of civil liberties embodied in the Florentine Republic, an independent city-state threatened on all sides by more powerful rival states and by the hegemony of the Medici family. The eyes of David, with a warning glare, were turned towards Rome’.

That’s exactly what that AR-50A1 means to us, pal. Plus, as it it turns out ArmaLite choosing to have David bearing the rifle means just that much more.

Wes S. March 10, 2014 at 04:32 pm

Other than “Vada a borto, cazzo!” I got nuthin’…


Critter March 10, 2014 at 05:02 pm

I mean, c’mon, it’s not like he’s holding a Tech 9 or a Cobray derringer so it can’t be disrespectful, right?

Allen March 10, 2014 at 06:41 pm

He needs to be dual wielding, hi-points!

st4 March 10, 2014 at 06:40 pm

The emotional reaction of Italy’s cultural minister just gave them more attention, proving this ad worked as designed. I salute you, Armalite.

Wolf March 10, 2014 at 11:42 pm

I was arrested in Italy once, in a village near Vicenza crime? INSULT.

bob March 11, 2014 at 02:15 pm

hey italy!!! we bitch slapped you hard in the 1940’s want a fresh one??

if it was not for a few great car companies and skanky clothes makers no one would care about you

Hunter57dor March 12, 2014 at 11:21 am

another country that doesn’t have jurisdiction, is upset with an ad that follows the copyright regulations of this one?

cool story bro, rage moar.

it can be classified a work of parody, (im sure this is) and therefore, is fair use.

DonM March 17, 2014 at 03:59 pm

Italy attacked Greece, and the Greeks sucessfully counter attacked. The French put up signs on their border “Greeks!~ Stop! This is France!”

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