Mattel BoomCo Foam Dart Guns

Target market – enthusiastic skater tweens:

Hasbro owns NERF (which you’ve obviously heard of)… it only makes sense that the competition Mattel wants a piece of that action.  I think they have a pretty good shot considering their vast distribution network which is already in place.  

As you can see the BoomCo line contains a lot of bright colors, similar to NERF’s own.  Obvious reasons for that of course.  I’d definitely be tempted to break out the matte black rattlecan if I were to buy one.  Gotta watch where you play with that kind of thing outside though.  Probably even with fluorescent guns now too *ahem* oops I mean “blasters”.

I’m assuming Mattel had to carefully skirt a lot of NERF patents to make this happen.

BoomCo-Mattel-LogoComing summer 2014… you can check out the BoomCo website for more info.

Thoughts?

7 COMMENTS

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ThomasChagrin April 14, 2014 at 03:52 am

It’s about to get….epic. :-/

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drone April 14, 2014 at 04:58 am

I love how it was dreamed up by middle aged ad execs who think they know what kids like.

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MrMaigo April 14, 2014 at 07:10 am

“Studies show kids like magenta…”

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TheBear April 14, 2014 at 09:54 am

Where is 10 year old Tom Hanks in a grown man body for R&D when you need him?

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derpmaster April 14, 2014 at 06:59 am

this video is so xtreme that I had to drop the ‘e’.

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T April 14, 2014 at 05:46 pm

So high speed.

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Daniel April 16, 2014 at 11:32 am

It may seem silly, but if I was never introduced to nerf guns when I was about ten, I might’ve never gotten into the sport of shooting.

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