Beretta Ain’t Nothing But A Hound Dog

Says Elvis Presley Enterprises, who doesn’t like this ad and is suing Beretta:

Beretta-692-Shotgun-Elvis-Ad

Elvis Presley Enterprises filed the suit against Beretta, claiming the gun co. hijacked Elvis’s face and good name to hawk its new model 692 shotgun. Elvis impersonators even made an appearance at the Beretta booth at the 2013 SHOT show in Vegas.  According to the lawsuit, while Elvis was an outspoken gun enthusiast, neither he nor his estate ever gave Beretta permission to use his image in ad campaigns.

Hat tip: TMZ

Great looking shotgun… weak Ad.  I see very little marketing that I’m impressed with when it comes to the big gun companies.  I don’t know if these places have internal marketing departments or if they hire agencies, but whoever is doing the work sucks.  Likely they numbers nerds are like “OMG GUYS OUR ELVIS AD MADE US $10.2 MILLION this quarter… raises for everyone!” just to keep their jobs and keep putting out bullshit ads.  An Elvis lookalike in 2014?  That’s literally the most boring and non relatable thing I’ve ever see to sell a shotgun in my entire life.  Why even bother?  I know I’m not in the target demographic for fancy-ass shotguns, but if I was I would have preferred they just put nice pics of the amazing details on the gun itself.  Last thing I want people being like “Oh the 692!  You bought the Elvis shotgun!”

elvis-holding-gunBeretta… you’re corny.  Step your game up.

Thoughts?

6 COMMENTS

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TheBear April 15, 2014 at 05:59 am

I agree with you on this one, ENDO Mike. Seriously lame marketing.

Reply

Highjak86 April 15, 2014 at 08:31 am

Yeah, because Elvis wasn’t a gun toting farm boy from Mississippi. Get fucking real.

Reply

ENDO-Mike April 15, 2014 at 11:23 am

I don’t dispute that. I just think it’s lazy and ineffective to use in an ad.

Reply

Ed April 15, 2014 at 11:07 am

The advertising makes sense to me. “What should we use to market a new over under shotgun?” “How about something else that was new and fun in the 1950s?”

Reply

Ross April 15, 2014 at 03:21 pm

Well, Beretta being an Italian company, and that being not an ad for an English audience (looks Italian, but I don’t really know) it might be a very good ad.

Does the Elvis Enterprises or whatever have trademark rights in Europe?

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southpawbynw April 15, 2014 at 09:50 pm

I thought it was Evil Knievel at first glance. Why isn’t his estate suing?

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