M&P 22 Compact Promo Video

Smith & Wesson has a new gun and a new promo:

You can find out more about the M&P 22 Compact at their splash site. Looks like it retails for $389. I wonder how it does with cheap ammo?

Jerry-MiculekSure the video is crisp, but kind of a waste of time.

Doesn’t S&W own Jerry Miculek?  LOL Seriously though, why isn’t Jerry doing videos for them?  Yea I get it Jerry is old, but they can edit in a young guy shooting in his place in post production.

Do they expect #MAKEFUNFUNNER trend?  Or did the old guys in marketing hear about “the hashbrown tags” from their grandsons lately and decide to try it out?




Smooth Operator August 13, 2014 at 04:46 am

As an M&P fan I can’t wait to touch one with my hands.

The currently existing M&P 22 is imported. It immediately feels like a very cheap copy of the M&P design; I would never buy one.

The 22c is supposedly made in the USA so hopefully this thing has identical feel and quality of M&P pistols.

Ross August 13, 2014 at 05:56 am

Julie Golob does a lot of S&W promo as well. She would be a fun spokesperson for this type of stuff.

JohnnyIShootStuff August 13, 2014 at 08:48 am

The firearms industry is horrible at marketing and promotion. Glock used to have a totally useless Facebook presence when Randi Rodgers was running it. None of the big gun companies seems to get their customers or social media. Few of the companies make use of the hired team shooters, beyond a print ad here and there.

Todd S August 13, 2014 at 11:39 am


mafbloggerdanny August 14, 2014 at 11:40 am

Is S&W actually manufacturing this one or is it still built by Walther?

Jimbo August 21, 2014 at 12:47 pm

If my experience with the regular M&P 22 is anything to go by, it most certainly will not work well with cheap ammo. There isn’t anything quite like getting a double feed and having to strip the gun during speed shooting.

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