How S&W Made Their Recent POV Commercials

This is an interesting contrast to the Glock 43 commercial I posted today:

The guy in charge makes the statement at 0:23 that the idea was to let the viewer project themselves into the action of shooting the firearms rather than cast people supposedly from the target audience.  Cool, yea POV definitely does that.  Totally different feel in this commercial than the Glock one, but I suppose at the end of the day the same thing either is or isn’t accomplished (sales).  In my mind, I don’t really know which one I feel is more effective.  The S&W ones are definitely higher energy and look “fun”… so I’d say they probably get the edge.  Granted it’s like comparing apples to oranges because the Glock commercial was about concealed carry (a serious topic), not shooting silly string and tannerite filled watermelons for shits and giggles.

That RED POV rig they made is pretty bulky whoa.  Definitely not your little brother’s GoPro when it comes to size or video quality.  You can check out the Pistol and rifle commercials in their final form below:




Doyletoo March 24, 2015 at 06:21 am

I like the pistol video. Well done


Rootbeer Joe March 24, 2015 at 08:59 am

Very cool, but who’s it for? it seems targeted to the cowwadoody crowd? No kid is gonna plop down cheeto money for a M&P


ENDO-Mike March 24, 2015 at 01:32 pm

*Dat cheeto money* Oooooo. I think sadly Cowwadoody crowd is assimilating the other crowds these days.


mafbloggerdanny March 24, 2015 at 10:28 am

Kudos to ENDO for posting a video that only had like 400 views before lol.

Coincidentally I watched it yesterday before I saw you posted it this morning and what struck me was how much I took these scenes for granted before I saw the making-of. I mean when you see the actual cuts that S&W uses, it doesn’t really seem all that spectacular, it’s just like…yeah that’s pretty much what it feels like to shoot a gun. And I’ve seen enough youtube videos of people shooting it kinda just seems to go along with it.

But after watching you realize these scenes really ARE more POV and immersive than what anyone has done, and you don’t really appreciate the extent to which that is true UNTIL you see all the crazy equipment and pains they go through to get that “as close to life as possible” POV.


ENDO-Mike March 24, 2015 at 01:34 pm

Yea I agree. I didn’t think the behind the scenes was going to be that interesting or require that much equipment. Pretty crazy.


Tallbloke March 24, 2015 at 12:13 pm

The tiger stripe pattern on the rifle video at 0:19. Very BF4 COD……


ENDO-Mike March 24, 2015 at 01:35 pm

haha yea


Ed March 24, 2015 at 12:13 pm

Seriously, Glock, take notes.


James P March 24, 2015 at 02:14 pm

I really like how the commercials came out. That being said, I think that the RED camera is overkill. That camera is for cinema quality filming. How many people have adopted 4K TVs at this point? Virtually everyone who watches the commercial will be doing so on a computer in 720 p or 1080p at best. A lightweight GoPro or even a DSLR could accomplish the same thing with way less bulk and expense.

Also I can’t help but read that hashtag as #MAN DP.


ENDO-Mike March 24, 2015 at 11:10 pm

ROFL that’s priceless.


JohnnyIShootStuff March 25, 2015 at 08:58 pm

There is no comparison between the sensor in the Red and the one in a GoPro. I like that S&W dropped the coin to do it right. No doubt this commercial will be running on the outdoor channel.


JohnO March 24, 2015 at 04:56 pm

Do they realize there hashtag is man dp?


C dizzle March 24, 2015 at 05:45 pm

I started to say the same thing!


ENDO-Mike March 24, 2015 at 11:11 pm

LOL too good.


bruh bruh March 24, 2015 at 06:09 pm

I feel right now the focus is all about carry and defensive use of firearms. Im really glad to see S&W show a more interactive video of how you can have fun!
Would never use that hashtag tho…


Justice April 6, 2015 at 05:20 pm

GoPro anyone?

That rig looks ridiculous and probably very hard to use. Many action cams today do the same thing already, not sure what they were trying to prove really.

Videos do look cool with their rig, but many compact action cams today accomplish the same thing.


Edwin April 7, 2015 at 02:20 pm


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