Sig Sauer Legion Series For Operators

Sig one-ups their current lineup, with guns specifically for operators:

For thousands of years, one symbol has been a rallying cry for the world’s most revered warriors. And for decades, one brand of firearms has served more elite fighting forces than any other. Welcome to The Legion by SIG SAUER. Painstakingly engineered and enhanced for the discerning few with the same warrior spirit that inspired it. We have always given professionals what they need. Now, we are giving them what they want.

I never understand marketing plans like this.  The way I look at it, they basically just trash talked their current lineup by introducing this Legion series and marketing it as they did.  If your “brand of firearms has served more elite fighting forces than any other” as you said, doesn’t that mean that it’s already working well?  Why not just make the improvements across the line for everyone to enjoy? (If you think improvements need to be made).  Actually to be fair they didn’t claim Sig is the brand which has served more elite fighting forces haha.  They just said “one brand” in the video description.  That would be hilarious to reach out and have them confirm they are in fact talking about their own company; Sig Sauer, and get a reply like “nah fam… actually *other brand name* holds that top spot… we’re like 3rd or 4th though on a good day”.

Sig-Sauer-Legion-SeriesThe p2256 and P229 is available in 9/.40/.357SIG you can read more about on the Legion Series website.  They have plans to “legion this shit out of” a lot of other products in their lineup too according to the lengthly press release I received out of the blue from some marketing company and then reluctantly read.

Thoughts?  Is this setting the bar now for the new handgun you’d hypothetically operate with?  Are you throwing your non Legion Sigs directly into the trash now because they don’t have that *my roast hand pointing at Sig* Try-hard-MMA-ass-looking Legion branding on them?  Are you and your girl getting matching Legion Series logo lower back tattoos?  Let me know the answers to these important questions in the comments as usual.

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