The Luigis over at Beretta spazzed out:

I’m not a fan of this.  Yea sure the engraving is quite impressive (from a distance anyways).  Honestly I thought it would better in those closeup shots… kinda looked like rough ass though.

Why on earth would you do this to such a beautiful watch?

Also, is there some sort of rule now, that if you modify the appearance of a Rolex you have to remove their logo?  I say this because obviously it’s missing in the video… plus for some reason I see that Bamford Watch Department appears to not even customize Rolexes any longer… weird because that was initially what they were known for.  Ah yea, I just googled it and it looks like it was their choice to stop customizing Rolexes.  Oh well, I wasn’t planning on getting one of theirs ever… way too much markup and the design is perfect in my opinion already anyways.

Thoughts?