692 Shotgun

Says Elvis Presley Enterprises, who doesn’t like this ad and is suing Beretta:

Beretta-692-Shotgun-Elvis-Ad

Elvis Presley Enterprises filed the suit against Beretta, claiming the gun co. hijacked Elvis’s face and good name to hawk its new model 692 shotgun. Elvis impersonators even made an appearance at the Beretta booth at the 2013 SHOT show in Vegas.  According to the lawsuit, while Elvis was an outspoken gun enthusiast, neither he nor his estate ever gave Beretta permission to use his image in ad campaigns.

Hat tip: TMZ

Great looking shotgun… weak Ad.  I see very little marketing that I’m impressed with when it comes to the big gun companies.  I don’t know if these places have internal marketing departments or if they hire agencies, but whoever is doing the work sucks.  Likely they numbers nerds are like “OMG GUYS OUR ELVIS AD MADE US $10.2 MILLION this quarter… raises for everyone!” just to keep their jobs and keep putting out bullshit ads.  An Elvis lookalike in 2014?  That’s literally the most boring and non relatable thing I’ve ever see to sell a shotgun in my entire life.  Why even bother?  I know I’m not in the target demographic for fancy-ass shotguns, but if I was I would have preferred they just put nice pics of the amazing details on the gun itself.  Last thing I want people being like “Oh the 692!  You bought the Elvis shotgun!”

elvis-holding-gunBeretta… you’re corny.  Step your game up.

Thoughts?

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