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So much talk about this new pistol, Glock was bound to release another one of their trademark shitty commercials:

Hands down Glock is one of my all time favorite companies, but they constantly drop the ball when it comes to marketing… especially with their commercials.  You’d think a company worth several billion dollars could afford some production value and advice on how to not look like a bunch of newbs.

Here’s my breakdown:

0:02 – Bit of a cleavage tease to show you what you’re in store for.

0:03 – First tight pants / tight top outfit.  “BUT MIKE THIS IS WHAT GIRLS WEAR” say the 12 girls (I think we’re up to 12 girls that follow ENDO now) loudly.  Yea I know… so far I don’t see how this is relevant to the G42 though.  This is basically just establishing the theme of sexuality present in the rest of the video.

0:04 – LOL seriously?  So necessary to sell that G42.  You have no idea. *eye roll*.

0:05 – Oh look she wears makeup.  What an “every-woman”.  *slow clap*… great job at establishing the character Glock.

0:07 – She’s a professional.  LOOK AT THAT BLAZER.  Semi-casual twist with the tanktop though… I wonder where she works?

0:08 – What kind of shitty hotel does she live in?  My girlfriend (subtle humble brag again) said it looks like Glock went to Michael’s and just threw a bunch of random garbage in the cart.

0:09 – First glimpse of her struggle knock-off Hermes bag.

0:11 – OH LAWD.  Behold the G42. *bows down*

0:13 – Yea it’s in .380…. LOL troll successful.

0:18 – LOL nice fake kitchen scene.

0:28 – Looks like her profession is something to do with generic “Dynamic Growth” forecasting.  Awesome stuff.  Really believable graph too!  Bonus points for that.

0:31 – This is when she’s going to blast someone with that G42… I just know it.

0:35 – Oh Glock… you had me on the edge of my seat.  Out of the parking garage unscathed!  Generic cafe type setting with another girl (her lover?  her friend?  who knows?)

0:36 – Sista in the background with the forced acting

0:38 – Crucial rear end shot

0:40 – Pulling a rack out of the ATM.  Ok this is for sure when she’s getting robbed…

0:42 – Shady looking guy with hat pulled down smoking a cigarette… it’s about to get real.  Hmmm nope, oh wait maybe after she leaves the generic “Dry Cleaners”.

0:48 – Nope didn’t get robbed.  Where at a Yoga studio now… you know what that means.

0:50 – Tight outfit, creative camera work.  Totally crucial for G42 sales.

1:07 – Made it out of yoga alive and limber as ever.  Now it’s off to the shooting range!

1:15 – “Some of your shittiest ammo please sir”.  Sir: “Ok, here’s some reloads we re-packaged in the most generic looking Microsoft-paint-looking designed boxes known to man”.  EXTREME ZOOM TO EMPHASIZE .380

1:28 – Did we mention it was a .380?

1:34 – Holy that is the filthiest looking I’ve ever seen 4 shots make a handgun.

1:42 – Yea that ought to do it.

1:45 – “Nice pistol”  LOL seriously?  Dude just smirks and watches her for too long as she walks out.

1:50 – Oh look he’s got this .380 wonder-pistol as well.  What an insane coincidence *eye roll*

1:56 – “CONFIDENCE – IT’S WHAT YOU CARRY” – Beats the old “Confidence To Live Your Life” line they were using in the past.

Thoughts?  Did the commercial do it for you?  .380 > 9mm?

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