Behind The Scenes:

I don’t know why we needed an EXTENDED CUT (shown above) so bad… when the original commercial from April was basically the same thing.  I’ll admit, I have a bit more respect for the commercial now that I see they needed to nail that last part in one smooth take.  The guy-worried-about-efficiency in me though was like “Couldn’t they just have just used the guy walking in front of the camera at 0:47 as a cut, and 1:04 as a cut as well?”.

Crooks-And-Castles-New-Era-Glock-Grind-HatTHE BEST PART OF THE ENTIRE COMMERCIAL —> 1:25 that guy places the step stool.  I died.  When you see the operator step off the stool at 1:30 you see the explosive he placed was at eye level… hardly out of reach, requiring a stool.  Perhaps this is something from the SPBO (Special Plane Breaching Operators) handbook I’m not privy to?

Do you own one of these G41 High Speed Low Drag military pistols yet?  Can civilians even own such weaponry that can take down small aircraft?


Products currently haunting my dreams:
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Using yoga pants to sell a firearm:

S&W-M&POk so what I got from that it’s good for wear with yoga pants and dad wear.  Good looking out S&W for actually listening to customers!

Initially I thought the commercial was headed in the direction of the sexualized Glock 42 commerical I blogged about a while back.



So much talk about this new pistol, Glock was bound to release another one of their trademark shitty commercials:

Hands down Glock is one of my all time favorite companies, but they constantly drop the ball when it comes to marketing… especially with their commercials.  You’d think a company worth several billion dollars could afford some production value and advice on how to not look like a bunch of newbs.

Here’s my breakdown:

0:02 – Bit of a cleavage tease to show you what you’re in store for.

0:03 – First tight pants / tight top outfit.  “BUT MIKE THIS IS WHAT GIRLS WEAR” say the 12 girls (I think we’re up to 12 girls that follow ENDO now) loudly.  Yea I know… so far I don’t see how this is relevant to the G42 though.  This is basically just establishing the theme of sexuality present in the rest of the video.

0:04 – LOL seriously?  So necessary to sell that G42.  You have no idea. *eye roll*.

0:05 – Oh look she wears makeup.  What an “every-woman”.  *slow clap*… great job at establishing the character Glock.

0:07 – She’s a professional.  LOOK AT THAT BLAZER.  Semi-casual twist with the tanktop though… I wonder where she works?

0:08 – What kind of shitty hotel does she live in?  My girlfriend (subtle humble brag again) said it looks like Glock went to Michael’s and just threw a bunch of random garbage in the cart.

0:09 – First glimpse of her struggle knock-off Hermes bag.

0:11 – OH LAWD.  Behold the G42. *bows down*

0:13 – Yea it’s in .380…. LOL troll successful.

0:18 – LOL nice fake kitchen scene.

0:28 – Looks like her profession is something to do with generic “Dynamic Growth” forecasting.  Awesome stuff.  Really believable graph too!  Bonus points for that.

0:31 – This is when she’s going to blast someone with that G42… I just know it.

0:35 – Oh Glock… you had me on the edge of my seat.  Out of the parking garage unscathed!  Generic cafe type setting with another girl (her lover?  her friend?  who knows?)

0:36 – Sista in the background with the forced acting

0:38 – Crucial rear end shot

0:40 – Pulling a rack out of the ATM.  Ok this is for sure when she’s getting robbed…

0:42 – Shady looking guy with hat pulled down smoking a cigarette… it’s about to get real.  Hmmm nope, oh wait maybe after she leaves the generic “Dry Cleaners”.

0:48 – Nope didn’t get robbed.  Where at a Yoga studio now… you know what that means.

0:50 – Tight outfit, creative camera work.  Totally crucial for G42 sales.

1:07 – Made it out of yoga alive and limber as ever.  Now it’s off to the shooting range!

1:15 – “Some of your shittiest ammo please sir”.  Sir: “Ok, here’s some reloads we re-packaged in the most generic looking Microsoft-paint-looking designed boxes known to man”.  EXTREME ZOOM TO EMPHASIZE .380

1:28 – Did we mention it was a .380?

1:34 – Holy that is the filthiest looking I’ve ever seen 4 shots make a handgun.

1:42 – Yea that ought to do it.

1:45 – “Nice pistol”  LOL seriously?  Dude just smirks and watches her for too long as she walks out.

1:50 – Oh look he’s got this .380 wonder-pistol as well.  What an insane coincidence *eye roll*

Glock-Logo1:56 – “CONFIDENCE – IT’S WHAT YOU CARRY” – Beats the old “Confidence To Live Your Life” line they were using in the past.

Thoughts?  Did the commercial do it for you?  .380 > 9mm?


Not sure if post-Apocalypse or current day Detroit:

I know Detroit isn’t mountainous, but I’m assuming those could be piles of garbage and composting human remains.

1:21 – Oooo yeah.  That’s a pro-tip if I’ve ever seen one.

Not one of PWS’ best videos, but hey it’s gun related content for free and looks like it may be continued… so I’ll take what I can get.  P.S. Sweet keyhole pattern on the quadrail brAh.

PWS-Tactical-Hand-Guard-LengthenerOnly a couple more days until Half Cocked (their much anticipated cartoon) debuts… I’m pretty pumped.



Lessons on recoil management and target acquisition from an ad for the TV show Sleepy Hollow:


You can see it in his eyes… Ichabod be like “Oh shit, this is going to end up on the internet”.

If you draw a line down the sights, you’ll see that apparently her chin is doing the aiming.

OMG the Headless Horseman in Disney’s Legend of Sleepy Hollow scared the hell out of me when I was little.

Thoughts?  Be honest, are you going to practice your two finger trigger pull now?   Two is one, and one is none guiZe.

Hat tip: Chad


A stellar example of how to do it properly:


If you’re interested in the M&P45C, and have the pulse rifle he’s looking for make sure you hit up this post on CalGuns and contact user IllBuyThatForADollar.  He’s located in Orange County CA so I’m assuming you’re going to need to have finger prints, DNA map, retina map, hair, stool, and urine samples in order to transfer the gun to your while complying with California law.

Thoughts?  If you have any similar epic ad examples post them in the comments.

Hat tip: Dimodame