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If you enjoy this post, check out more from Linoge over at Walls Of The City. If you’re not already following his site, I highly recommend you add it to your daily gun blog rotation.

Personally, I find this video fascinating:

But not for the obvious reasons.

Oh, sure, it was a masterpiece of advertising, and I love a bit of spontaneity as much as the next guy, but watch it again, only this time pay attention to the crowd and not the players.

I can understand everyone just standing around and watching while the ambulance rolls up and clumsily tries to load… whoever the hell that was. Ambulance-calls are typically indicative that something unfortunate has happened, but “the authorities” are already on-scene and apparently handling the situation (however ineffectively they might be), so what are you left to do but watch?

But around 0:48 into the video, a bicyclist runs into the open door of the ambulance, falls over, and starts bodily assaulting one of the paramedics, who responds, in short, by spin-kicking the cyclist into the side of the ambulance. Flashy and well-choreographed, but how do the onlookers know it is still part of the “drama”? Does anyone think to call the cops, or intervene, on the basis of an apparent beating taking place in front of them? So far as we are shown, no. People look incredulous, concerned, repulsed, scared, but never really do anything.

The hot chick wearing nothing but lingerie riding by on a motorcycle might account for the inactivity of the males, at least, I suppose…

It gets worse… about 1:03 a matte-black suburban roars into the square with an apparent police van in hot pursuit of it and a SWAT van boxing it in, and as the vehicles screech to a halt, men dive out of them and begin to exchange gunfire, complete with fairly gratuitous blood splatter for the fictional victim (visible at 1:14). Ignore, for a second, the rather flagrant violations of pretty much all of the Four Rules when it comes to staging a complete-with-blanks shoot-out in the middle of a crowded European square, and instead focus on the audience.

People flinch. People cower. People look around to see what other people are doing. Hell, one of the button-pushers looks like she wants to hide behind the ridiculously-too-small-to-hide-behind stand for the button. But, so far as I can see in the commercial (which means “so far as TNT wants to show us” since they are the ones who held the editing scissors), no one ran, no one actually sought cover (even those people downrange of the shooters), and there was no mass panic.
Which seems strange to me.

I like to think that if what I believed to be were shots being exchanged right in front of me, I would be, at the very least, kissing concrete or getting the hell out of dodge. But aside from a few steps back, hardly anyone in the commercial moved. Maybe this was all announced in advance, so people knew mostly what to expect… which would rather destroy the “drama” of the situation, much less the surprise of it. Maybe the whole thing – from the players all the way down through the audience – was 100% staged with full awareness of what all would be happening going on… which would be a rather misleading ploy on TNT’s part.

Or maybe the average person’s “flight or fight” response has been successfully suppressed by societal training. In fairness, this whole bit of stagecraft was executed “on an average Flemmish square of an average Flemmish town”, but before we go too far down the rabbit hole of “disarmed Europeans”, do you really think the average American’s response would be a whole lot different? When bad / strange / unusual things start happening around people, I guarantee you one of their first – if not their actual first – reactions is to look around and see what everyone else is doing, and if no one is appreciably reacting in any way, neither will they; on the other hand, mobs are called “mobs” for a reason. We have been conditioned to place our own physical safety beneath our social standing, to the point that we will, apparently, simply stand there and observe a gun fight transpiring not 20 feet from us, with firearms pointed at us, rather than be “embarrassed” at understandably fleeing from the scene.

Yeah. That seems like a beneficial adaptation.

So what would you do in a similar situation? Have you thought about what you would do in a similar situation? How would you know if it was “all part of the show” or something else entirely? How would you know it was not a show-within-a-show, with criminals exploiting your belief that it is “just a show” to pull off something worse? How do you know they will not try something like that now? In any case, to bastardize an old military saying, you do not rise to the occasion, you sink to the level of your preparedness.

Me, I would have whacked the crap out of that button – big red buttons exist to be pushed – but I sure as hell would not have been in a position to see the cute little banner being unfurled from the building.

If you enjoyed this post, check out more from Linoge over at Walls Of The City. If you’re not already following his site, I highly recommend you add it to your daily gun blog rotation.

21 COMMENTS

Since the shirt isn’t going to have any effect on the actual poachers of the tigers it seems like a pretty poor marketing campaign. I really expected more from Leo Burnett , the famous advertising agency that apparently did this for the World Wildlife Fund (WWF).  

I suppose it might work alright to generate awareness of the poaching problem… but I still fail to see what that will solve, unless there is a huge mainstream market for Siberian tiger stuff I am not aware of.

5 COMMENTS

[youtube]http://www.youtube.com/watch?v=8bhq_NL6jL0[/youtube]

I guess that’s one way to entice kids to eat their vegetables.

The baby carrots website is pretty extreme too.

6 COMMENTS

Good to see gun related promotions are still around:

Now you can be armed, environmentally friendly, and off the grid in one easy purchase.

Bland Solar has offices in Bakersfield, CA and Durango, CO if you want to take advantage of the offer.

Hat tip: Consumerist

10 COMMENTS

Says Rosemary Boileau, a lady who apparently has a masters degree in counseling and experience in mental health:

Putting “guns, knives, and machine guns for sale” advertisements in people’s faces – especially those who are feeling hopeless, or worse yet, angry – is a recipe for death. So stop the suggestive selling because the bottom line is, you don’t know who’s responding to your advertising and what your ads may “trigger.” Or alternatively, expect that people will die, and don’t be surprised by it.

The full nutty letter she wrote – HERE

Yea…. and food advertisements made Rosie O’donnell fat :roll:

7 COMMENTS

I saw this ad in the March 2010 issue of GUNS Magazine:

Two things immediately struck me as odd:

  1. It is being marketed as a good gun for home defense
  2. The ad is targeting women

Maybe FN Herstal re-thought this advertisement after it was printed, because  http://www.fnhusa.com/FIVESEVENhomedefense6 does not go to any sort of relevant product page.

I don’t consider myself a ballistics expert by any means, but just like every other cartridge, I believe 5.7x28mm has its purpose.  In my opinion, close range home defense is not one of them.  I’d much rather have a bigger and slower round (9mm, .45 etc..) for that purpose, over a tiny fast one any day.   The way I look at it, is the bigger the wound(s) you create, the faster the fight is going to be over.

There is a common misconception that all 5.7x28mm rounds will penetrate body armor.  Although there are variants of the cartridge that will, they are not available to anyone outside of law enforcement.  In January of 2005 the ATF released a letter to the public outlining the capabilities of commercially available 5.76x28mm ammo.

The only relevant reason I can see for targeting women in this ad campaign is the fact that the 5.7x28mm round has less recoil than other popular home defense rounds.  The manageable recoil would allow for more accurate follow up shots.

The FN Five-Seven MSRP is $1317.19 (ouch!)

What do you guys think?

37 COMMENTS