In case you didn’t already know, Beretta makes a lot of clothing for sirs and ma’ams:

Will I buy any of it? No.  Do I like the look of it? Yes, a lot of it.  You can tell they put a lot of effort into all aspects of this, including the marketing.  I always assumed the customer base for firearm company branded clothing wouldn’t be interested in spending $674 USD on a sport coat for instance, but I could be very wrong.  Maybe they are marketing this more to Italians, and they spend more on clothes than Americans?  I don’t know.

You can view the full FW2017 clothing lineup over on the Beretta site.


Products currently haunting my dreams:
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Some sirs and ladies from Beretta for their new “lifestyle” clothing brand:

Meh… the video is fine and all.  If I was going for that look I’d just cop some strug J. Crew or Banana Republic for less money.  It’s not like this Beretta stuff is made in the USA or anything.  I’m sure it’s quality stuff regardless.  If I can get a tall skinny blond girl like the ones in the video though I’ll reconsider.  Does Beretta have any sort of money-back guarantee on that?  I picture that being a very complicated contract full of escape clauses, like if you touch her bum before marriage the guarantee is void etc…

Beretta-Firearms-LogoYou can check out the clothing on the Beretta Website.

I’d be remiss if I didn’t mention that my own ENDO Apparel is unarguably far superior to Beretta’s own t-shirt collection designs.



Return of the military inspired fashion blog:


I thought I had better things to do than update MILcentric for a few months, but now it’s back!  There are 6 new posts up since the hiatus.

I know a lot of you guys have no interest in menswear / fashion, but I do and it consumes a lot of my thoughts, money, and time.  Regardless of whether you share the same passion, you might find what I write in the posts worth a laugh or two.

Go check it out and even subscribe to the mailing list in the top right corner for updates!



Blowing gun violence out of proportion, one derpy video at a time:

Damn if I would have known about this commercial I’d have tried to work in some ENDO Apparel product placement.  That target shirt little dude is rocking is legit though… American Apparel even!

Troll-FaceCould they have not got a LBE vest that fit him?  Amateurs.

Moms Demand Action are expert level trolls, I respect that.  As pro gun internet users we could learn a thing or two from them when it comes to trolling.



Marketing 101 – Add a gun to make it edgy:

Poor trigger discipline, and creepy nitrile no fingerprint style assassin gloves.  I’ll take everything you have in Large! *throwing money at the screen*

You can check out the full lookbook at their blog.



A new take on a popular classic:

I decided to run a non-distressed version this time around.  All sizes are currently in stock over at ENDO Apparel with FREE shipping to the US and Canada as usual.

Those of you subscribed for notification on a size you wanted will be emailed shortly.

Make sure to subscribe to the ENDO Apparel mailing list for updates.  You can also stalk me on twitter @GunBlog , and like the ENDO Apparel Facebook page.

I really appreciate all your continued support.

Everyday No Days Off