Glock G42

So much talk about this new pistol, Glock was bound to release another one of their trademark shitty commercials:

Hands down Glock is one of my all time favorite companies, but they constantly drop the ball when it comes to marketing… especially with their commercials.  You’d think a company worth several billion dollars could afford some production value and advice on how to not look like a bunch of newbs.

Here’s my breakdown:

0:02 – Bit of a cleavage tease to show you what you’re in store for.

0:03 – First tight pants / tight top outfit.  “BUT MIKE THIS IS WHAT GIRLS WEAR” say the 12 girls (I think we’re up to 12 girls that follow ENDO now) loudly.  Yea I know… so far I don’t see how this is relevant to the G42 though.  This is basically just establishing the theme of sexuality present in the rest of the video.

0:04 – LOL seriously?  So necessary to sell that G42.  You have no idea. *eye roll*.

0:05 – Oh look she wears makeup.  What an “every-woman”.  *slow clap*… great job at establishing the character Glock.

0:07 – She’s a professional.  LOOK AT THAT BLAZER.  Semi-casual twist with the tanktop though… I wonder where she works?

0:08 – What kind of shitty hotel does she live in?  My girlfriend (subtle humble brag again) said it looks like Glock went to Michael’s and just threw a bunch of random garbage in the cart.

0:09 – First glimpse of her struggle knock-off Hermes bag.

0:11 – OH LAWD.  Behold the G42. *bows down*

0:13 – Yea it’s in .380…. LOL troll successful.

0:18 – LOL nice fake kitchen scene.

0:28 – Looks like her profession is something to do with generic “Dynamic Growth” forecasting.  Awesome stuff.  Really believable graph too!  Bonus points for that.

0:31 – This is when she’s going to blast someone with that G42… I just know it.

0:35 – Oh Glock… you had me on the edge of my seat.  Out of the parking garage unscathed!  Generic cafe type setting with another girl (her lover?  her friend?  who knows?)

0:36 – Sista in the background with the forced acting

0:38 – Crucial rear end shot

0:40 – Pulling a rack out of the ATM.  Ok this is for sure when she’s getting robbed…

0:42 – Shady looking guy with hat pulled down smoking a cigarette… it’s about to get real.  Hmmm nope, oh wait maybe after she leaves the generic “Dry Cleaners”.

0:48 – Nope didn’t get robbed.  Where at a Yoga studio now… you know what that means.

0:50 – Tight outfit, creative camera work.  Totally crucial for G42 sales.

1:07 – Made it out of yoga alive and limber as ever.  Now it’s off to the shooting range!

1:15 – “Some of your shittiest ammo please sir”.  Sir: “Ok, here’s some reloads we re-packaged in the most generic looking Microsoft-paint-looking designed boxes known to man”.  EXTREME ZOOM TO EMPHASIZE .380

1:28 – Did we mention it was a .380?

1:34 – Holy that is the filthiest looking I’ve ever seen 4 shots make a handgun.

1:42 – Yea that ought to do it.

1:45 – “Nice pistol”  LOL seriously?  Dude just smirks and watches her for too long as she walks out.

1:50 – Oh look he’s got this .380 wonder-pistol as well.  What an insane coincidence *eye roll*

Glock-Logo1:56 – “CONFIDENCE – IT’S WHAT YOU CARRY” – Beats the old “Confidence To Live Your Life” line they were using in the past.

Thoughts?  Did the commercial do it for you?  .380 > 9mm?


Products currently haunting my dreams:
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Someone please verify the authenticity of this ad, and put the link in the comments:


The above picture was posted on TheFirearmBlog recently.  No link to the source, and when I looked at some of Glock’s blogs and social media pages I don’t find any mention of it.

These are the reasons I think the picture is fake:

  1. The comparison of size to a Zippo lighter is weak.  Why would Glock do that?  I think they have a better marketing department than that.
  2. The Zippo lighter looks like a shitty low effort image pulled off google… I tried to look for the matching pic but couldn’t find it
  3. Has Glock ever used PROVEN in their ads before?  I don’t remember seeing it.  Plus, if the gun is new, why would you put PROVEN in the ad?
  4. People love starting SHOT show rumors.  “OMG Becky, I heard this year Glock is coming out with a rifle!  OMG Trisha I heard a single stack 9mm.  Lets go get bikini waxes and discuss the merits of 9mm over .45, and what finish of Deagle Brand Deagles we want to get our boyfriends for Christmas.”  Yea it’s like that.