So much talk about this new pistol, Glock was bound to release another one of their trademark shitty commercials:
Hands down Glock is one of my all time favorite companies, but they constantly drop the ball when it comes to marketing… especially with their commercials. You’d think a company worth several billion dollars could afford some production value and advice on how to not look like a bunch of newbs.
Here’s my breakdown:
0:02 – Bit of a cleavage tease to show you what you’re in store for.
0:03 – First tight pants / tight top outfit. “BUT MIKE THIS IS WHAT GIRLS WEAR” say the 12 girls (I think we’re up to 12 girls that follow ENDO now) loudly. Yea I know… so far I don’t see how this is relevant to the G42 though. This is basically just establishing the theme of sexuality present in the rest of the video.
0:04 – LOL seriously? So necessary to sell that G42. You have no idea. *eye roll*.
0:05 – Oh look she wears makeup. What an “every-woman”. *slow clap*… great job at establishing the character Glock.
0:07 – She’s a professional. LOOK AT THAT BLAZER. Semi-casual twist with the tanktop though… I wonder where she works?
0:08 – What kind of shitty hotel does she live in? My girlfriend (subtle humble brag again) said it looks like Glock went to Michael’s and just threw a bunch of random garbage in the cart.
0:09 – First glimpse of her struggle knock-off Hermes bag.
0:11 – OH LAWD. Behold the G42. *bows down*
0:13 – Yea it’s in .380…. LOL troll successful.
0:18 – LOL nice fake kitchen scene.
0:28 – Looks like her profession is something to do with generic “Dynamic Growth” forecasting. Awesome stuff. Really believable graph too! Bonus points for that.
0:31 – This is when she’s going to blast someone with that G42… I just know it.
0:35 – Oh Glock… you had me on the edge of my seat. Out of the parking garage unscathed! Generic cafe type setting with another girl (her lover? her friend? who knows?)
0:36 – Sista in the background with the forced acting
0:38 – Crucial rear end shot
0:40 – Pulling a rack out of the ATM. Ok this is for sure when she’s getting robbed…
0:42 – Shady looking guy with hat pulled down smoking a cigarette… it’s about to get real. Hmmm nope, oh wait maybe after she leaves the generic “Dry Cleaners”.
0:48 – Nope didn’t get robbed. Where at a Yoga studio now… you know what that means.
0:50 – Tight outfit, creative camera work. Totally crucial for G42 sales.
1:07 – Made it out of yoga alive and limber as ever. Now it’s off to the shooting range!
1:15 – “Some of your shittiest ammo please sir”. Sir: “Ok, here’s some reloads we re-packaged in the most generic looking Microsoft-paint-looking designed boxes known to man”. EXTREME ZOOM TO EMPHASIZE .380
1:28 – Did we mention it was a .380?
1:34 – Holy that is the filthiest looking I’ve ever seen 4 shots make a handgun.
1:42 – Yea that ought to do it.
1:45 – “Nice pistol” LOL seriously? Dude just smirks and watches her for too long as she walks out.
1:50 – Oh look he’s got this .380 wonder-pistol as well. What an insane coincidence *eye roll*
1:56 – “CONFIDENCE – IT’S WHAT YOU CARRY” – Beats the old “Confidence To Live Your Life” line they were using in the past.
Thoughts? Did the commercial do it for you? .380 > 9mm?
