marketing

Since the shirt isn’t going to have any effect on the actual poachers of the tigers it seems like a pretty poor marketing campaign. I really expected more from Leo Burnett , the famous advertising agency that apparently did this for the World Wildlife Fund (WWF).  

I suppose it might work alright to generate awareness of the poaching problem… but I still fail to see what that will solve, unless there is a huge mainstream market for Siberian tiger stuff I am not aware of.

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Good to see gun related promotions are still around:

Now you can be armed, environmentally friendly, and off the grid in one easy purchase.

Bland Solar has offices in Bakersfield, CA and Durango, CO if you want to take advantage of the offer.

Hat tip: Consumerist

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Rifling on the inside of the neck of a beer bottle?  Sure why not…

Miller came out with this new “Vortex” bottle to try and boost sales according to an article at Brandweek.

I have my doubts that it will make Miller Lite taste any better.. but I definitely will buy a 6 pack at least just to try the cool bottles.  “Mission Accomplished” is what Miller’s marketing team would be saying right now if they read this.

If any companies outside of firearm manufacturers want to win my heart, combining something firearm related with your product is a sure bet.

I wish Miller would have played off the gun idea though.. but I guess there are too many negative connotations associated with putting something “rifled” in your mouth, or even the popular term, “to shotgun a beer”.

You can visit the Miller Lite website HERE, although there is surprisingly no information on this new bottle.  Some of the commercials they have online are pretty funny though.

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The New York Times has an interesting article on target marketing in the realm of Ammunition.

In the article they mention how the use of TV ads, fancy packaging, webisodes, and celebrity endorsement have worked when creating a new “brand” of ammo.

The article focuses on Alliant Techsystems (ATK) and their fancy marketing with their Federal brands Fusion and Black Cloud.

Full article – HERE

Here is the “duck suit” video for black Cloud that was mentioned in the article:

[youtube]http://www.youtube.com/watch?v=pZdO4icPuaA[/youtube]

Thoughts:

In the article, Jason Nash (an ATK communications and events manager) calls the video “Viral”.  I would hardly call that video viral, considering it has been out since August 2009 and only has 103 views! LOL   Maybe its more popular on their own website, or on another video sharing network?  I get more views than that a day on my company’s videos.

As always, I am glad to see the New York Times not refer to hunting or shooting in a bad light.  They could have easily resorted to talk of “cop killer” bullets, but chose not to.

When ever I think of ammunition advertising, this image always pops into my head:

The graphics are so garish and the scene is so ridiculous with the lightening, explosions and fake “agents”, it’s hard to forget.  I have never used extreme shock, so I have no comment on its actual effectiveness… but I’m sure they sell more than a couple boxes just because of the way it stands out in the crowd.  The only thing that ad is missing is some girls in picatinny railed bikinis.

You can check out their extreme website HERE… not recommended for children under the age of 16 and people with heart conditions.  (I kid I kid… :P)

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