Shattering its own day-one sales records, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI), announced that its highly-anticipated Call of Duty®: Modern Warfare® 3 has become the biggest entertainment launch ever with an estimated sell-through of more than $400 million and more than 6.5 million units in North America and the United Kingdom alone in the first 24 hours of its release, according to Charttrack and retail customer sell-through information.
Full press release – HERE
Wow… that’s a lot of money. I wonder how much development cost them? Something tells me it was probably all paid for that day.
If pwning n00bs online is what’s lacking in your life, you can pick of a copy of MW3 at Amazon – HERE