Nike

A 21st century boot for high-speed operators. The lightweight Nike SFB Men’s Boot was engineered to the specifications and needs of global first responder professionals, including: military, rescue and law enforcement. As the lightest, fastest-drying, highest mobility performance boot we’ve ever made, the SFB offers superior comfort for extended wear, straight out of the box.

Just high-speed operators Nike? Not high-speed low drag operators that are in the primary all the time slaying bodies? …Or is that implied?

It seriously blows my mind that only ~37,000 people have seen the following video I quoted in the previous paragraph:

[youtube]http://www.youtube.com/watch?v=OL4soX9ml2E[/youtube]

Probably one of my favorite videos on youtube.

But I digress…

Those Nike boots actually look pretty nice. If they are as comfortable and as well made as their shoes  sure they will be a huge hit.  For urban use though, i’ll be sticking with my usual white Air Force 1s.

The Special Forces Boot is available in three flavors:

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That is the slogan that appears on the latest ad from Nike where the catch phrase is “Prepare for combat”.

There are two different ads.  One that features LeBron James, and the one above which features Kobe Bryant.  The Kobe Bryant one features the controversial slogan.

Nike says that the whole leaving something in the chamber is a commonly used reference for shooting a basketball.

Seems like a pretty deliberate way to get some press considering the locker room confrontation between those two Washington Wizards players in January brought guns and the NBA into the forefront.

Bravo to Nike for not wimping out and just going ahead with using a gun reference.  They knew damn well it would cause a stir.

On a side note, their tattoo work for the ad looks like Dragon Skin armor from Pinnacle Armor:

Full Nike Ad Story – HERE

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OPERATOR ENVISIONED, TESTED, CHOSEN.

NikeAirSCARJordan

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