Because raising the visor of your regular hat up 1/4″ to accommodate your sunglasses IS DEFINITELY NOT AN OPTION you pleebe:

The S C I E N C E behind the notch:

I’ve mentioned this before, but Paul (the guy in the video) at Notch actually emailed me to thank me for the first post I made fun of them on, and asked if I wanted to link up for a giveaway.  Maybe someday once I quit traveling so much, if he’s still interested.  He’s one of the handful of people to actually embrace a roast post, rather than lose their mind over it (like some people do), like it actually matters what I think.

Maybe I’m the only one that’s absolutely shocked this is actually still, or ever has been a “thing”? I must be… because they have been around since at least 2013 and their lineup is looking ROBUST, fam.  Like I said before, I’m happy for them and the NOTCHos (what I just nicknamed their customers… you can have that one for free Paul 🤘😎).  6 years later, and I’m still disappointed they don’t have Notch underwear.


Products currently haunting my dreams:
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Likely not wanted by operators who operate in operations, despite the picture suggesting it:


If you haven’t gathered by the pictures, the entire “selling feature” of this hat are the two notches cut out of the pre-curved visor.  I’m not sure why you can’t just pull your hat up 1/4″ like a normal human being when you’re wearing sunglasses, rather than wear a hat with bite marks taken out of it… but there you go…. BECAUSE AMERICA!

I’m sure they have that visor patented, otherwise you just know companies like NewEra would be all over this idea (hahah uhhhh no).

Notch-HatMrColionNoir operates hard and he likes his hats down really low… maybe he would like these?  I doubt it, because he’s a stylish mofo.

You can check out the entire lineup over at the Notch Hat website, and by all means buy the shit out of everything if you think it’s a good idea.

Thoughts?  Anyone else curious what the inevitable Notch underwear will look like?

Hat tip: Rick