POV

This is an interesting contrast to the Glock 43 commercial I posted today:

The guy in charge makes the statement at 0:23 that the idea was to let the viewer project themselves into the action of shooting the firearms rather than cast people supposedly from the target audience.  Cool, yea POV definitely does that.  Totally different feel in this commercial than the Glock one, but I suppose at the end of the day the same thing either is or isn’t accomplished (sales).  In my mind, I don’t really know which one I feel is more effective.  The S&W ones are definitely higher energy and look “fun”… so I’d say they probably get the edge.  Granted it’s like comparing apples to oranges because the Glock commercial was about concealed carry (a serious topic), not shooting silly string and tannerite filled watermelons for shits and giggles.

That RED POV rig they made is pretty bulky whoa.  Definitely not your little brother’s GoPro when it comes to size or video quality.  You can check out the Pistol and rifle commercials in their final form below:

Thoughts?

17 COMMENTS