sig sauer

hahah I love the timing of this:

Nice looking video as usual, though they are really forcing the whole “lifestyle brand” thing down everyone’s throats again.  I’m sure it works though.  If you want to see my commentary on their past tread videos you can click that link.

It’s a decent looking rifle I guess *shrug*.  They didn’t exactly invent anything.. it’s a Direct Impingement AR-10 with a Nokia-ass Snake logo on it.  That doesn’t seem like a reason to buy it, or a reason not to buy it.. but like whatever man.

As I mentioned in the title, the timing of this new tread release is impeccable.  Bruthers are annoyed at levels they haven’t been at since 9/11 because of the government telling them what to do.  The government telling you that you can’t live your life as a free man, “FOR YOUR OWN GOOD”, at a risk of getting fined?  You hate to see it. Will COVID-19 remove a few of these “I wiLL nOt CoMplY” bois from the gene pool? Only time will tell.

If you want more info on the Sig Sauer 716i Tread hit the link. Also, if you’re a designer you might might also find this funny… but when I was poking around looking for the aforementioned Nokia-ass Snake Logo I came accross their main Tread page , where they had the one I used called “TREAD-Logo-Final-3.jpg” I laughed out loud because that’s the exact dumbass way I name things. I start off with -WIP1,2,3,4 etc… type names then as soon as I trick myself into the design being finalized I start -FINAL-1,2-3 etc.. Can anyone else relate?

Thoughts?

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They did a nice job on this video:

My invitation to do a forward roll then shoot a Whiteclaw and drink it must have been lost in the mail.  No worries Sig, I’ll just do it for next year’s montage.

2:05 – WHUT IN TARNATION.  Hellofa torture test fellas… hellofa torture test.  The mud footage was good too.

I almost wrote the term “DubStep” in the title, but then I realized if it wasn’t actually dubstep someone would talk down on me again.  🗣 “Um, that’s progressive-fusion house.. you uncultured swine.” then I’d be embarrassed, but respond with “hahah oh well, you win some you lose some”.

Thoughts?

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WHUT 👏 in 👏 the nation of tar…

LOL yea is the EXACT SHAPE.  Don’t even tell me that wasn’t done completely on purpose.

If you want to read more about the new Sig quackmatic check the link out.

Shoutout Gun University for Picasso’ing the Mallard.

COMMENT

In a colossal move, SIG switched it up on the grips and did the Spartan side profile for the version II, and also makes the finish more BaTTLe WoRn.  INNOVATION / ITERATION:

This is what the Spartan I looked like:

*crowd of piehitters stands up and goes wild for the new grip battleworn change… then immediately find the need to sit down and catch their breath*

You know, I say something like “I can’t wait for this SpArTaN mOvEmEnT to be over!”, but we all know it’s going to be replaced with something equally as cringe.  At least it makes for good C O N T E N T though, amirite fellas?

Thoughts?  Do you think the amount of LABE that one could MOLON with the 2 would be > than with the 1? 🤔🤔🤔 I’m always asking the galaxy brain questions only, here on ENDO.

Gat tip: Saurocapozza

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😂😂😂 another certified classic:

0:19 – “Because nothing worthwhile is ever handed to you.  You have to come and take it.”  AHAHHAHAHHA this is already too much.

These really just check all the cringe boxes, it’s incredible.  I feel like if I went off the grid for the period of time that these were rolling out, I’d be getting emails and DMs like “Hey Mike, first off are you Ok?  Second, did Taurus consult with you on those Tread commercials?  Shit’s wild bro.”

0:38 – Such a lifestyle gun.  Do you like shooting pool and smoking fat stogies with the fellas in loft, after you asked your girlfriend if she could pretty please go have a coffee or something with one of her friends?  Then this is the rifle for you.  Oh and the girlfriend didn’t leave… she’s in the other room “reading a book” (Translation: eavesdropping on what you guys talk about when she’s not around).

0:36 – Imagine showing up at the shooting range with your Tread… in a Tread case… while wearing a Sig Sauer hat, donning your Sig Sauer ear pro then to top it all off you close your eyes on each shot?  COULDN’T BE ME.

Oh and the title?  “Soul of the city” … Coincidence? Or is that because he’s black?

Thoughts?  You can check out my other Tread video critiques here if you wish.

Oh and for anyone who cares, I will not be attending SHOT show 2019.  It’s nice to hear from you guys who asked if I’m going in the emails and DMs… I might have to check it out someday.  ENDO commenter JZStudios mentioned that I should, and do my signature style (but in VLOG form) live at the booths.  I actually like that idea a lot and I think I could do a decent job of it, but my only hesitation is that on the internet I can say “this is trash that is trash, everything is trash at your booth and your marketing sucks”, and a lot of you guys laugh and some companies that have a good sense of humor about themselves laugh… but I feel like would be NOT well received in real life.  I’m talking Borat levels of booth people and CEOs being uncomfortable.  I don’t know… I’ll give it some thought between now and the 2020 show.

COMMENT

Someones cool mom featured in this LiFeStYLe RiFLe Ad:

Thirsty Ian Burns writes in the YouTube comments – “If i buy the rifle does she come with it? 😂” . Holy that’s original.  I bet cool mom is contacting YouTube as we speak to try and get the deets on this guy… like “His email address or something!” she pleads.

I know they say lifestyle marketing works well, but holy is it peak cringe.  I don’t even want to imagine a woman watching this ad and being like “YES!” … “Wow Lisa, Sig gets me”… “Holy… Sig hit the nail on the head again with that point.”… “Kevin remember a while back when you called me a restless soul with a wild heart? THAT’S WHAT THEY CALLED THE VIDEO.  OMG I’m buying this, it’s so me.”

0:56 – Lucky .223 kicks like a baby or she wouldn’t be doing another lifestyle commercial until a massive black eye healed up.

This is the 2nd Tread video I’ve blogged about.  Yes you’d be correct in assuming I didn’t much care for the other videos either because they follow the same format.

Thoughts? At least Sig didn’t go the cheap route and put cool mom in a bikini for any part of the video.

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