sig sauer

Someones cool mom featured in this LiFeStYLe RiFLe Ad:

Thirsty Ian Burns writes in the YouTube comments – “If i buy the rifle does she come with it? 😂” . Holy that’s original.  I bet cool mom is contacting YouTube as we speak to try and get the deets on this guy… like “His email address or something!” she pleads.

I know they say lifestyle marketing works well, but holy is it peak cringe.  I don’t even want to imagine a woman watching this ad and being like “YES!” … “Wow Lisa, Sig gets me”… “Holy… Sig hit the nail on the head again with that point.”… “Kevin remember a while back when you called me a restless soul with a wild heart? THAT’S WHAT THEY CALLED THE VIDEO.  OMG I’m buying this, it’s so me.”

0:56 – Lucky .223 kicks like a baby or she wouldn’t be doing another lifestyle commercial until a massive black eye healed up.

This is the 2nd Tread video I’ve blogged about.  Yes you’d be correct in assuming I didn’t much care for the other videos either because they follow the same format.

Thoughts? At least Sig didn’t go the cheap route and put cool mom in a bikini for any part of the video.


ahahah it’s amazing this exists:

I don’t know if you guys remember my first post on the TREAD, but I thought that initial “Blood Sweat and Motorcycles” video was peak cringe.  This video is basically going off on a tangent, using themes from that video… but turning the cringe up past 11.  I clicked through to the YouTube comments and thankfully at least a few others share my sentiment.

I feel for these people who made this video… you just know that HQ likely created a team with a bunch of randoms go-getters assembled from all over the company with one task: MAKE TREAD A LIFESTYLE BRAND.  That’s why these videos end up being so cringy… it’s the culmination of a bunch of “life” activities and thoughts often not related directly to the gun but used as a tool in conjunction with the peppered in product shots to make gullible people who can’t think for themselves want to buy one even though they already have a house full of perfectly fine AR-15s (except they don’t say TREAD nor do they have the snake 🐍 on them).

Thoughts? . You fellas working-man-all-American-good-enough-free-enough for the tread?  You gonna create a path with the tread for the next generation to follow?


I can tell Sig definitely expects us all to yell out the standard “Hell Ya BrUther” at some point while watching the video:

Yea they seriously called this new AR-15 they are pushing the “Tread”.  Hitting us with that long snake USA flag logo.  Man, the pie hitters are going to love this one.

Oh puke 🤮, if you click through to their Tread website, they are really selling it as the every-man-and-woman’s rifle of choice.  In the looping top video on the site there are girls riding horses, mountain biking , throwing hay bales, dudes running, driving tractors, splitting wood.. a business man, and on and on.  How 2018 of them haha. The video is not breaking any ethnic diversity records, but it’s diverse enough to probably not elicit angry comments about that. If you click through to see the comments on the YouTube video, they are getting cooked… well more like sautéed slightly.  Free smoke, free smoke ayeeeeee. And we have my dude (I don’t actually know this guy) Kalashnikyle who came through with the ill “HE”LL ya BorTheR” comment. Monica hehehe *in an extremely Denzel Washington training day voice*.

A bit further down on that tread website the actual sentence “THE RESTLESS SOUL WITH A WILD HEART” appears.  Then “Mountain air and the feel of a saddle beneath her keep Maggie on the hunt, her TREAD makes sure she’s ready for anything.”  oh my god please get this girl a trenta pumpkin spiced latte, some ugg boots, a Browning logo tattoo for her wrist, a “girls hunt too” sticker for her Jeep, and a “live laugh love” sign for her home.

Don’t get me wrong, the gun looks fine… I’m just not sure why it exists.  Is there still a flourishing AR-15 market?  I know I’ve raised that same question in the past a few times as well… I just don’t get it.  Who is buying all them?  Is there any market share left to steal from anyone else in this realm?  I’ll just go out on a limb and predict that Sig Sauer has the luxury of doing something just because (even if it’s maybe doomed from the get-go to make no money), basically to have a dog in the fight and continue to expand their lineup.  Their regular day to day sales through their vast dealer network + that $580 Million army contract tells me they probably aren’t hurting.  Who knows though, I’m sure when you employ a bajillion people and have expensive buildings, expensive equipment etc.. money disappears quick.

Thoughts?  You hoping they are drop safe? *you know I had to do it to em* 😂

Gat tip: Tom


Flex Sig… flex:

*in before the P320 drop test failure joke* 😂.

The video is well done, but there are a lot of extreme cliches (as you’d expect from such a promo video).



Flex YUNG SAUER, flex:

Should have started the video with this clip:

Then transitioned to this background music:

Why I don’t already do marketing consulting for all these huge brands, I’ll never know.

Naturally the top rated comment on the sig video is “Don’t drop the pallet :)” LOL… it’s in reference to the P320 debacle, where it discharged when the slide and the back of the frame was hit in some cases.  They have apparently addressed that issue; the M17 is a customized version of the P320.   I’ll never forget how Glock cooked them so good on IG.

Thoughts? The “look how many items I ship” is such a juvenile flex. If you own a brand though, you’ve definitely done it at least once.


Yoooooo, it’s lit:

1:07 – I’ve never seen something so awkward in my entire life.  My TIER 1 status is simply in mom’s basement keyboard ops so really what do I know though?  OMG I lost it when she did the little pinky caress.  10/10 would watch again.  Did watch again.. and again.  I’m surprised John Wick doesn’t do that move in the movie #PinkiesUpForWick amirite fellas?

Status checks.  So hot right now.

Thoughts?  You going to stick with doing the dumb old press check, or are you going to finesse the SIG maneuver with the T-REX hand curl and pinky caress?