haha so true:
Accurate. Holy 620,000 views on that vid so far. Man, YouTube has some reach.
There are two different ads. One that features LeBron James, and the one above which features Kobe Bryant. The Kobe Bryant one features the controversial slogan.
Nike says that the whole leaving something in the chamber is a commonly used reference for shooting a basketball.
Seems like a pretty deliberate way to get some press considering the locker room confrontation between those two Washington Wizards players in January brought guns and the NBA into the forefront.
On a side note, their tattoo work for the ad looks like Dragon Skin armor from Pinnacle Armor:
Full Nike Ad Story – HERE