Toot toot Monicas. WELCOME TO THE GRIP ZONE:
You know I love a good manufacturing / facility vid.
1:32 – By far the best scene… this guy is wearing a Simpsons shirt… he’s at SPRINGFIELD Armory.
1:41 – This scene is highkey scary. That slowmo walk and 1000yd stare.
Thoughts?
COMMENTThankfully I had to see this elsewhere on the internet, because most big companies no longer send me “pReSs RELeAsEs” to shit on:
This is the full cringe press release, if you can bear it. It’s bad:
GENESEO, ILL. – Springfield Armory announces the launch of its first-ever content-driven lifestyle website, The Armory Life. The site provides firearms-focused video content, industry insight, and articles with expert commentary on a wide range of topics from home defense, concealed carry, survival, training tips, situational awareness, and preparation. The platform is a one stop shop for both entertainment and education, for those who live “The Armory Life”.
With a focus on delivering fresh and engaging content, Springfield Armory set out to create a unique website experience for the firearms enthusiast. “There is a lot of uncertainty with existing popular social media and video platforms and their stance on firearms. Our experience in navigating the social media landscape encouraged us to create a safe space for gun-related content, free from anti-gun political bias,” explained Springfield Armory VP of Marketing Steve Kramer. “This content won’t run the risk of being silenced.”
Heading up The Armory Life as Managing Editor is Clay Martin, a USMC Scout Sniper and retired Green Beret from 3rd SFG, published author, and well-respected gun writer. Martin will be managing a large team of content creators from across the firearms industry to provide a diverse cross-section of videos and articles for readers to enjoy. “This is a lifestyle we all love and we are excited to provide a daily content platform that embraces the passion of the firearms community”.
On top of all this they are running the site on THEarmorylife.com … they don’t appear to own ArmoryLife.com . I shouldn’t be that surprised considering Springfield chooses to run their main company website on springfield-armory.com yes that’s a cringy dash… even though they own springfieldarmory.com (they just redirect that to the dashed url) I don’t know guys, whatever I guess. Trust me when I say that if a big pharmaceutical company didn’t already own ENDO.com since before I graduated high school and started this company, I would own it.
If you’ve used the internet for more than a week and get a chance to check out thearmorylife, I can’t imagine you wouldn’t be in agreement with me that the site is WAYYYYYYYYY too flashy and way too… 🤔 what I can only describe as “big boned”, for no good reason, detracting from the actual content and making it basically unusable for more than a couple minutes. They no doubt paid someone thousands upon thousand of dollars for this site, which is unfortunate because if we’re being real it should be deleted and redone immediately.
Unfortunately I’m sure we’ll see more of this type of site since YouTube is becoming more and more anti-gun. So far everyone that has tried, has either failed or is still around and hasn’t made the necessary changes to make it actually usable. Actually, the only one that’s still around as far as I know is Full30. No one I watch on YouTube talks about that site anymore, but I check there with hope every now and then to see if my 2014 criticisms were addressed… they haven’t been. If Full30 is making big bucks with their current model, and the people love it then they should just keep just being them. It never matters what I say, I just offer my advice and thoughts up for free and hey if the guys who make the decisions want to use them, then they can use them, if they don’t then there’s no love lost (on my end of things anyways).
Thoughts?
Gat tip: SPQRzilla
COMMENTThis guy’s voice sounds like what pure testosterone sounds like:
“Give yourself the edge”… Ok. The “pistol” is nice, I’ll give them that… however it’s definitely on the NeVa BiN DuN BeFO list along with every other possible configuration of AR-15. MSRP $1,560.
0:26 – “Battle ready”? I wish they would have elaborated on that one with specifics. I just want to hear about the battle they are marketing it for… ISIS? Home invasion shootouts? The GubMiNt whEN ThEy trYnA CoMe n TaKe It? All of the above?
0:37 – LOL this dude hiked to some higher ground just to dump some rounds.
Here’s another ad with the same narrator, for their RO Elite Operator 1911 in 10mm. Since it’s a 10mm I’m almost positive some wild shit is going to be said:
Again, it looks nice I guess. Whose buying $1145 1911’s though and what does this 1911 do differently than every other 1911 they and every other manufacturer has made since WWI? At least with electronics, take Apple for instance if you get a new phone you get the benefits of it being quicker, nicer looking, thinner, nicer screen, better camera, better sound and the list goes on and on. Would it be a flex to own this gun and show your buddies? Would they go “WHOA… dude I can’t believe you own the coveted RO Elite Operator 10mm 1911. So Siiiiiiiiiick. Can I hold it?”?
0:20 – Comparing the handgun to a kid with the “AHhhh they grow up so fast”.. then on to the “It’s hard to raise a good handgun today. In a WORLD OF ENTITLED SNOWFLAKES the…” Ok guys I think that’s enough internet for me today. Oh man it goes further into “HeLL ya BoRtHer” territory after that unfortunately.
0:56 – “Built for lead slingers who don’t believe in excuses OR participation awards”. C R I N G E 😬.
Um so like are you fellas defending your legacy or are you a bunch of cuck snowflake entitled pansies that proLLy voted for Hitlery? (I feel like the essence of my made up outro must have been in at at least one of the initial script drafts of these commercials 😂)
COMMENTPull up… a chair:
Good video. I didn’t realize it required so much hand fitting in today’s day and age. I just figured they hit the green button on the CNC machine, and everything came out fitting perfectly down to the thousandth of an inch.
I’m still choked ever since one of you guys put me onto this little fact:
In 1974, the Springfield Armory name was licensed to Robert Reese, to form Springfield Armory, Inc., a company that manufactures semi-automatic versions of the M14 rifle and M1911 pistol. The company is not located in or near Springfield, Massachusetts and has no direct association with the original Springfield Armory.
That hit me in the feels, because all their marketing really is pushing the history angle; “Since 1794” in their official logo too.
Looks like Springfieldgate was successfully swept under the rug. Good for them I guess? Not really surprising. The internet forgets even the most heinous shit in no time at all, especially when it comes to brands that make products which people own, or want to own.
Thoughts?
COMMENTThey made a sappy video:
*shrug* I never saw a reason to buy Springfield’s “Glock”, and I still don’t. Sure they make some other nice stuff, but I’m not buying long guns right now. I really wish that CEO Dennis would have cried during the video… he was close, but I wanted a tear.
YankeeMarshal has a watchable video every now and then. This is one of them. Here’s him talking about the debacle:
Thoughts? You buying it? You applaud Rob Letham for standing up for them, or do you think he’s sus now too?
There are some funny / good comments on Springfield Armory’s video, if you have time to click through and check them out.
It still pisses me off that Springfield Armory just “bought the name” in 1974 yet keep the bold “Since 1794” on the logo suggesting it’s the original.
COMMENTWere you aware? haha basically if you subscribe to them on YouTube they still won’t shut up about it. They even have an all-girl show out now:
PLOT TWIST: Their biggest competitor is… THEMSELVES. *whoa guys… mind blown.*
Jokes aside, if this show is anything like ABC’s The Bachelor, I’m down. *SMH Nick should have picked Raven* Moving on here’s Episode #1:
Seven episodes are up on their channel if you click through. The one thing which I’m hesitant about, is that at least two of those girls post on instagram NON STOP. It’s probably easy money, but it just comes across (to me anyways) as thirsty for approval and praise… which naturally all the m’lady neckbeards are quick to hand out.
Thoughts?
COMMENT