s&w

Not a bad commercial for the most part I suppose:

S&W does a nice job with the POVs.  Disappointing that 2/3 actors are blatantly shown packing up empty guns… I don’t see the point.

Wait for it….. wait for it….

0:27 – “Confidence?  We perfected that years ago.” (Glock Source)

My reaction:

Thoughts?

Are you messing with the subcompact Glocks? Or is the Shield your official shit because Glock slept on the Single stack sub-compact market for so long?

COMMENT

This is an interesting contrast to the Glock 43 commercial I posted today:

The guy in charge makes the statement at 0:23 that the idea was to let the viewer project themselves into the action of shooting the firearms rather than cast people supposedly from the target audience.  Cool, yea POV definitely does that.  Totally different feel in this commercial than the Glock one, but I suppose at the end of the day the same thing either is or isn’t accomplished (sales).  In my mind, I don’t really know which one I feel is more effective.  The S&W ones are definitely higher energy and look “fun”… so I’d say they probably get the edge.  Granted it’s like comparing apples to oranges because the Glock commercial was about concealed carry (a serious topic), not shooting silly string and tannerite filled watermelons for shits and giggles.

That RED POV rig they made is pretty bulky whoa.  Definitely not your little brother’s GoPro when it comes to size or video quality.  You can check out the Pistol and rifle commercials in their final form below:

American-FlagThoughts?

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This S&W .357 Magnum:

Blocked-Squib-Barrel-357-Magnum

(Source)

I don’t know guys… call me crazy but I think a 9th or 10th round would have successfully cleared that barrel. LOL jk.

It’s amazing the gun didn’t explode and hurt the shooter.  I really hope someone gave the shooter who did, this serious a lesson in physics and life so he or she doesn’t hurt themselves or someone else in the future.

Gat tip: Adam

6 COMMENTS

Smith & Wesson has a new gun and a new promo:

You can find out more about the M&P 22 Compact at their splash site. Looks like it retails for $389. I wonder how it does with cheap ammo?

Jerry-MiculekSure the video is crisp, but kind of a waste of time.

Doesn’t S&W own Jerry Miculek?  LOL Seriously though, why isn’t Jerry doing videos for them?  Yea I get it Jerry is old, but they can edit in a young guy shooting in his place in post production.

Do they expect #MAKEFUNFUNNER trend?  Or did the old guys in marketing hear about “the hashbrown tags” from their grandsons lately and decide to try it out?

Thoughts?

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Using yoga pants to sell a firearm:

S&W-M&POk so what I got from that it’s good for wear with yoga pants and dad wear.  Good looking out S&W for actually listening to customers!

Initially I thought the commercial was headed in the direction of the sexualized Glock 42 commerical I blogged about a while back.

Thoughts?

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A detailed look inside the belly of the beast:

Holy that’s a lot of hands-on work.  I bet at Glock they just show up, hit the big green button then go eat schnitzel and drink awesome beer the rest of the day.

I’ve handled a few of the performance center handguns… they are really nice.  Worth the price though?  I suppose there are different ways you can justify it.

American-FlagI like the idea of all the American jobs this creates.

Thoughts? Does this make you want a 1911 from them more, or are you disappointed that human error can be a factor in the performance of your gun?

15 COMMENTS