wildlife

Since the shirt isn’t going to have any effect on the actual poachers of the tigers it seems like a pretty poor marketing campaign. I really expected more from Leo Burnett , the famous advertising agency that apparently did this for the World Wildlife Fund (WWF).  

I suppose it might work alright to generate awareness of the poaching problem… but I still fail to see what that will solve, unless there is a huge mainstream market for Siberian tiger stuff I am not aware of.

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