That is the slogan that appears on the latest ad from Nike where the catch phrase is “Prepare for combat”.
There are two different ads. One that features LeBron James, and the one above which features Kobe Bryant. The Kobe Bryant one features the controversial slogan.
Nike says that the whole leaving something in the chamber is a commonly used reference for shooting a basketball.
Seems like a pretty deliberate way to get some press considering the locker room confrontation between those two Washington Wizards players in January brought guns and the NBA into the forefront.
Bravo to Nike for not wimping out and just going ahead with using a gun reference. They knew damn well it would cause a stir.
On a side note, their tattoo work for the ad looks like Dragon Skin armor from Pinnacle Armor:
Full Nike Ad Story – HERE