Miller Light Offers Their Beer With A Rifled Neck

Rifling on the inside of the neck of a beer bottle?  Sure why not…

Miller came out with this new “Vortex” bottle to try and boost sales according to an article at Brandweek.

I have my doubts that it will make Miller Lite taste any better.. but I definitely will buy a 6 pack at least just to try the cool bottles.  “Mission Accomplished” is what Miller’s marketing team would be saying right now if they read this.

If any companies outside of firearm manufacturers want to win my heart, combining something firearm related with your product is a sure bet.

I wish Miller would have played off the gun idea though.. but I guess there are too many negative connotations associated with putting something “rifled” in your mouth, or even the popular term, “to shotgun a beer”.

You can visit the Miller Lite website HERE, although there is surprisingly no information on this new bottle.  Some of the commercials they have online are pretty funny though.

11 COMMENTS

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stomp13 April 17, 2010 at 10:45 am

gay.

Just drink good beer with taste so you have to deal with B.S. like this.

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stomp13 April 17, 2010 at 10:52 am

AND since we are talking about crappie beer B.S.

How about Buds tin bottles? Awesome idea!!! “The look and feel of a bottle with the taste of a canned beer”. WTF is that?!

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Admin (Mike) April 17, 2010 at 03:33 pm

Yea I like the idea of the metal Budweiser bottles, although I still prefer the taste of other beers.

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rusgunnut1 April 18, 2010 at 10:28 am

, or rather, Miller acomplished :)

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Gerry N. April 19, 2010 at 03:57 pm

Miller Lite is beer? When did that happen?

Gerry N.

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Admin (Mike) April 19, 2010 at 03:58 pm

hehe yea some would classify it as beer :P

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Drang April 19, 2010 at 04:04 pm

After the Washington State legislature decided to raise taxes on “downstream” but not craft or microbrew beers, I am more determined than ever to never drink another mass market beer. This changes absolutely nothing.

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TheGunGeek April 22, 2010 at 11:28 am

Taxes are more often less about raising money and more about altering behavior. It sounds like you’re making sure the stupid state legislature wins at their attempt to get you to change your behavior.

Is that what you intended?

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Beerian June 12, 2010 at 10:30 pm

Ha! …awesome point GunGeek!! Long live mass market, “downstream” beers (I love ’em all)

I will surly die with a Bud bottle in one hand and a Miller Lite in the other, lying atop a bed of Natural Ice and Milwaukee’s Best Ice cans. Ride the seas of fizzy pseudo-pilsner!

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Jeff Brown July 2, 2010 at 11:41 pm

Shut up you fucking hillbillies
Miller Lite is the best beer in the world
best taste, and least amount of carbs and cals for my fat ass

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