Rifling on the inside of the neck of a beer bottle? Sure why not…
Miller came out with this new “Vortex” bottle to try and boost sales according to an article at Brandweek.
I have my doubts that it will make Miller Lite taste any better.. but I definitely will buy a 6 pack at least just to try the cool bottles. “Mission Accomplished” is what Miller’s marketing team would be saying right now if they read this.
If any companies outside of firearm manufacturers want to win my heart, combining something firearm related with your product is a sure bet.
I wish Miller would have played off the gun idea though.. but I guess there are too many negative connotations associated with putting something “rifled” in your mouth, or even the popular term, “to shotgun a beer”.
You can visit the Miller Lite website HERE, although there is surprisingly no information on this new bottle. Some of the commercials they have online are pretty funny though.