A lofty goal set by Ruger:
So there you have it. Ruger wants to be the first firearms manufacturer to sell 1 million firearms in a 12 month period.The period being April 1 2011 – March 31 2012.
According to the Ruger 1 Million Gun Challenge website, they were at 556,100 on October 26, 2011. That was before Black Friday so who knows where they are now? Maybe 443,900 people bought Ruger firearms for Black Friday, or will be buying Ruger firearms as Christmas presents? Either way, I suppose everyone wins because they are still giving the NRA $1 per firearm sold.