Magic bullet humor = magically not funny or tasteful:
I’m no marketing genius, but why a French company would run such a distinctly American ad doesn’t really make much sense to me in the first place. If they were going for edgy and American, they should have done something Travon/Zimmerman related to really piss people off. Sure people will still get upset and offended by John F. Kennedy assassination humor, but it’s guaranteed not to cause nearly as much of a stir as something controversially fresh no matter what country you live in.
Pictured left is some JFK assassination toast FAIL art I blogged about a while back… as you can see he was hit with the entire cartridge. *face palm*