Electronic Arts’ quest for realism hatched this new idea… Partner with real brands:
The partnership idea is win-win if you ask me. If nothing else, it will at least help educate the kids in the proper equipment and it’s use. I just wish other games such as Grand Theft Auto would partner with actual car manufacturers. hahah wishful thinking I suppose in that case.
I’m dying to know what kind of partnership agreement was reached. It is interesting because it’s obviously mutually beneficial, but at the same time it is a huge advertising opportunity for the brands. My guess is that the companies involved cut Electronic Arts some very hefty checks. Anyone have any inside info?