People say it was rejected because of “firearms”, but I’m skeptical. Take a look:
Here’s what MrColionNoir has to say about it:
Seriously that was one of the shittiest commercials I’ve ever seen. Funny thing is that until the narrator mentioned “protection” I actually thought it was an ad for whatever garbage Ford SUV the guy was driving, and I was annoyed that YouTube “Skip Ad” countdown didn’t pop up. Daniel Defense should be ashamed they didn’t come up with anything more creative… hell right off the top of my head put spokesman Larry “The LAV” Vickers on a clydesdale horse, shirtless, galloping in slow motion, eating cheeseburgers, holding an American Flag, and that would have been a billion times more memorable and effective. P.S. – That idea was free in case you want to step your game up in 2014 Daniel Defense. I also would consider a temporary TV ad consulting position if I’m not busy.
I don’t like / watch sports… better things to do like nap and eat. When are doctors and engineers going to start getting football level salaries? That would be a perfect world. Although, incorporating advertising into those two professions to fund that might be a bit difficult ;)
Thoughts?
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I think the reason it seemed shitty is because they had a feeling if it were too gun heavy something like this would happen. That being said, this still happened and it wasn’t that great of a commercial. They could have taken the same idea of “taming” it down like they did and still done something a bit more creative and memorable.
that “smell that” bit in colin’s video could have used a little work in the delivery departemnt.
This reminds me of Homers 2nd “Mr Plow” commercial
Lol that made my morning
Can we get Dugan Ashley and the CarnikCon boys to make a super bowl ad? I might actually watch the super bowl if that happened.
He has a weak chin. Looks like Glass Joe. Doomsday Preppers Experts give him 2 weeks survival time. LAWL
I despise football,anyway.
Truth.
Man that’s an awful commercial. I gave up on trying to make sense of advertising hypocrisy when NASCAR changed to whatever it is now from the Winston Cup (which I’d never even made the connection to the tobacco company), because cigarettes are bad but cars painted like beer cans are good. Not like those two shouldn’t be combined.
MrColionNoir makes some good points as always. Love that he’s rocking the Braves cap.
I despise football, the superbowl, the commercialization and consumer raping that is the commercial advertising that happens at the superbowl, but I do see the incredible influence the anti-gun group is having nationwide and believe this is a fight that should be fought. If a proper gun ad can occur and influence gun culture for good, then that helps the 2A. And it is gun culture that is being lost that is the heart of the 2A fight we’re in, not the 2A itself. Restore gun culture (make guns less icky) and you preserve the 2A. As it is now, we’re turning into Australia where guns are super icky and paranoia reigns supreme over any logic whatsoever.
Did anyone else notice that awkward hug he gave? Like he didn’t want to touch her.
haha yea that whole thing was sketchy. I also wonder why he got a key to his own house which was hidden in the lawn, and crept up on her like that.. and she didn’t even seem surprised.
I don’t care for the commercial much but I believe the messege was self-reliance. A well-dressed, middle-classed white guy is a far cry from the redneck racist the media tries to portray pro gunners as. I believe the governing bodies want americans to rely on the government, not ourselves. Again, we’re to stupid and irresponsible to handle AR-15’s. This commercial, as lame as it is, says that.
Wait…how many MILLIONS of dollars does it cost per second of Super Bowl ad time these days? I don’t know what DD’s marketing budget is, but this seems like a high-cost, low-yield venture. I have to believe DD knew this would happen and use the controversy as free marketing.
Yes, this exactly. THis has been going on for a few years running. PETA has done this at least once. Obvious marketing ploy by Daniel Defense is obvious. Worst move since paying Rob Pincus to break CMU blocks with an AR.
Just another trend of things that used to be, “as American as apple pie,” falling off the list. I found this link in case anyone wants to let them know how you feel.
http://www.nfl.com/contact-us > other > subject: negative comments
Who gives a shit? Fuck the Superbowl. I’m glad the money I paid for Daniel Defense products wasn’t wasted on the mouthbreathing neckbeards.
Frankly, I don’t see why everyone said the commercial was bad. Because it didn’t have a CG donkey kicking a man in the dick to advertise Doritos? It was a coherent short narrative, nothing more, nothing less.
She looks like: http://www.cookingchanneltv.com/chefs/giada-de-laurentiis.html
There can only be one 5-Head! ;)
Daniel defense might be a big player in the AR world, but is a small player overall in the gun industry. The company itself isn’t anything but a large machine shop with a FFL. (Not that their isn’t awesome) You can tell by the scenery it’s locally produced. If they don’t have the funds to produce a good quality commercial, how would they afford the spot? Assuming they really wanted to pay 1 or 2 mil, would it even be worth it? I mean really what would the ROI be?