In case you didn’t already know, Beretta makes a lot of clothing for sirs and ma’ams:

Will I buy any of it? No.  Do I like the look of it? Yes, a lot of it.  You can tell they put a lot of effort into all aspects of this, including the marketing.  I always assumed the customer base for firearm company branded clothing wouldn’t be interested in spending $674 USD on a sport coat for instance, but I could be very wrong.  Maybe they are marketing this more to Italians, and they spend more on clothes than Americans?  I don’t know.

You can view the full FW2017 clothing lineup over on the Beretta site.


Products currently haunting my dreams:
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They posted this yesterday:

Titled “Victory Is Feminine”. Something tells me the title was lost in translation, but whatever.  I watched it… it was alright I guess, but this was my exact reaction:



How many of you nerds don’t know Poppy?

0:19 – *GASP!* Poppy lied to us… that’s an obvious snap cap round at.  THIS. IS. BULLSHIT! UNSUBSCRIBED! :P

282,000 views at the time of writing this post.  Not bad not bad haha.

I was going to say Poppy loads a Beretta 92FS, but I don’t know enough about 9mm Beretta models, and I knew if I got it wrong someone would be like “ACTUALLY Mike, that’s a M9 you newb”.

Thoughts?  You glad you know how to load a handgun now?  Would operate with Poppy? If you’re not familiar with her body of “work”, check out the amazing videos on her channel haha.


Promo for their tactical carbine course:

0:07 – Cue the tactical bass.

0:28 – First look at the operators in this course.  Pfffffft no pixelated faces.  Are these guys even TIER?

0:44 – Wait for it….. OHHHHHHHHH THAT PIVOT!!!!!!  If I were a tactical range DJ I would have yelled “REWIND THAT.. BRING THAT BACK” *Funk Flex bomb drops*.  Tactical Range DJ… I should add that to my twitter bio, it sounds lit.

0:49 – What’s with the tactical bum shake?  Like Pac said on “I get around“, it’s like he put a little twist in his hips ’cause we’re watching.  Such a legendary 90s summertime video btw.  Get familiar if you’re not already down.

Nike-Air-Max-Beretta-Gun-3Word on the street was that Luca, a marketing manager at Beretta wanted to call the school “Beretta Defense Shooting Militia”, but then Lisa in Accounting saw the initial expense report come across her desk as BDSM and was like “LOL you guys trollin or what?”.  Luca then google images’d that on a company computer, and got called in to Luigi’s office and had some ‘splainin to do.  Lets just say he brought cannoli for everyone that Friday.

P.S. – Remember these Nike Air Max Berettas?

Thoughts?  Would pivot with?


Classy pistol promo vid from Beretta:

The very first Beretta semiautomatic pistol – the famous Mod. 1915 – was released in 1915. A hundred years later, Beretta decides to celebrate its 100th anniversary by releasing an outstanding Limited Edition pistol, based on the popular 92/98FS model. Steel frame, adjustable sights, polished barrel, laser micro-pattern engraving on the slide, wood-grips with dedicated medal, safety on the frame, premum-grade finishing and a special metal packaging enrich this model to create a truly unique masterpiece.

This video I muted and started up A$AP Rocky – 1Train, and it fit well.   The string instrument loop I feel matches the classiness of the pistol, and also Rocky says “Tell my A$AP killas get they pistols ready / send em to the cemetery with obituaries” which is fitting.

Beretta-92FS-CentennialI’ll probably add a Beretta 92 or M9 to the collection someday for the heck of it.  I’ve always wanted that gun, and they shoot nice.  I definitely won’t be spending $3000 on this Centennial model though… ya I’ll just buy a regular ass 92 / M9 for $600 and maybe class it up with similar looking walnut grips.  Yes I know it’s not the same gun as the Mod. 1915, but it looks close enough.  I love how on the official site Beretta just calls the grips “wood” on this centennial model haha… no shit Beretta I can see that.



This is actually kind of cool:

Experience total freedom of movement even in the most hostile environment, unaffected by climate, harsh vegetation or body constraining gear. The B-Active kinetic structure, with preformed sleeves and knees featuring elastic inserts that can be combined with the first two layers of Beretta’s BCMS modular clothing system, will provide unmatched comfor t and freedom of movement in any weather. The waterproof insert in antiabrasion Kevlar® and Cordura® for the body regions at greatest need will protect you even in the thickest and harshest undergrowth. Everything is designed to allow you to concentrate on your adventure: from the B-Active pockets (patent pending) on the front to the B-Balanced game bag with its revolutionary adjustment system, to the inside pockets on the shoulders to house the Beretta Recoil Reducer.

Good for Beretta for doing something different and pushing the purpose built design boundaries.  Kevlar and Cordura.. I like that.  Tough stuff.

0:55 – I was like Black Rob style “WHOA“.

Too bad it says “BERETTA” on the chest.  If they went low key Arcteryx Veilance style (all praise and respect due) I’d be sold, even though I’m not riding around getting it with a shotgun that often.

1:36 – When you want to show ladies the gun show, but you lazy and don’t want to take your jacket off.

1:45 – Nxt lvl seam taping.

Beretta-Thornproof-Jacket1:57 – OH SHIT transition to cape!  That’s what most of the Acronym jackets I’ve been considering buying also do. v rare.

Beretta also has a clothing line which I blogged about, for the less tactical gent who just lounges with females and only flies private.

I don’t see this Thornproof jacket up on their website yet, but I’m sure it will be shortly.