federal

For a while now we have known that the ATF has had an interest in airsoft guns which they claimed could be turned into real firearms.  We discussed it extensively in the following three posts:

Well it looks like our “calling out” of the ATF to prove their case, finally got a response.  The results are what I expected, but hoped would not be the case.

The ATF response letter, dated May 19, 2010 (Click to enlarge):

I know nothing about airsoft rifles at all, but the letter is apparently regarding the JG M4 airsoft rifle (a copy of the Western Arms M4 GBB design). I am not sure if the WE TTI M4 shipment that was confiscated in Tacoma is still under investigation.

What does this letter mean for the (thousands of?) American kids who own these airsoft rifles? My guess is that if they do not destroy them immediately they will be violating federal law and their parents who are responsible for them could face long prison sentences, and/or substantial fines.

How are the majority of the owners of these airsoft rifles even going to find out that they are in violation of federal law? Who knows…

Pretty ridiculous if you ask me.  Why was this not decided as soon as the first shipment of these airsoft rifles hit our shores? Making people into criminals after the fact is not fair.

What do you guys think?

Hat Tip: ArniesAirsoft via Tim

119 COMMENTS

The New York Times has an interesting article on target marketing in the realm of Ammunition.

In the article they mention how the use of TV ads, fancy packaging, webisodes, and celebrity endorsement have worked when creating a new “brand” of ammo.

The article focuses on Alliant Techsystems (ATK) and their fancy marketing with their Federal brands Fusion and Black Cloud.

Full article – HERE

Here is the “duck suit” video for black Cloud that was mentioned in the article:

[youtube]http://www.youtube.com/watch?v=pZdO4icPuaA[/youtube]

Thoughts:

In the article, Jason Nash (an ATK communications and events manager) calls the video “Viral”.  I would hardly call that video viral, considering it has been out since August 2009 and only has 103 views! LOL   Maybe its more popular on their own website, or on another video sharing network?  I get more views than that a day on my company’s videos.

As always, I am glad to see the New York Times not refer to hunting or shooting in a bad light.  They could have easily resorted to talk of “cop killer” bullets, but chose not to.

When ever I think of ammunition advertising, this image always pops into my head:

The graphics are so garish and the scene is so ridiculous with the lightening, explosions and fake “agents”, it’s hard to forget.  I have never used extreme shock, so I have no comment on its actual effectiveness… but I’m sure they sell more than a couple boxes just because of the way it stands out in the crowd.  The only thing that ad is missing is some girls in picatinny railed bikinis.

You can check out their extreme website HERE… not recommended for children under the age of 16 and people with heart conditions.  (I kid I kid… :P)

14 COMMENTS

Is SERIOUS BUSINESS according to LaserMax:

Laser-Warning

Put a sticker on the outside of my gun? Uhhhh I don’t think so.

Full Story: Jay G at MArooned Blog

1 COMMENT