morale patch

The best April Fools joke this year:

Honestly I can’t stand April Fools day on the internet.  Most of the memes and marketing stunts companies pull are just low hanging fruit trash, and the social network feeds are FULL of the stuff for two days.  5.11 did a nice job on these patch pants though 😂..

If you guys remember, back in 2012 they did a “tactical duty kilt” as a joke.. then TONS of people wanted them so they ended up producing them.  They brought it back a couple more times after that.  I just checked their site and it looks like it now is a permanent fixture.   I have a feeling these morale patch pants are going to follow the same trend; people love gag stuff that is also functional and high enough quality to actually use regularly.


Products currently haunting my dreams:
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Flatbill piehitters will love it 😬😬😬:



Mojo Tactical sells them for a cool $45.

The 2×3″ velcro where the lads can put their favorite morale patch… I’ll give that type a pass.  This though WOW… I’m literally shaking.  Not really, but wow is this terrible.

The flatbill with no curve is definitely a regional thing, same with when people keep it flat except for flipping up the front.  Some places, you wouldn’t see anyone be caught dead doing either… other’s you feel like you’re missing out for not having the courage to attempt such a look. Now that I think of it, someone really should write a book on the topic. I like a sane persons curve in my hats. You head out to North Dakota and oh you’ll see some curves there but they are almost toilet-paper-roll-radius curves, it’s bananas. I honestly don’t know what’s the worse of the two… over curving or not curving at all.

I truely hope they catch on though, because I can’t wait to visit the range and see more people there looking like the main guy from Cherdleys… but tactical.



*New* grey / black colorway:

ENDO Apparel is the spot.

Morale patch / pin / sticker orders ship out every Friday, so if you’re looking to pick and of those up do it sometime this morning if you don’t want to wait a whole week for the next shipment to go out.

Thanks for everything.  So many new products coming soon.


That new patch smell:


Grab one over at ENDO Apparel.


1×5″… Perfect size for your plate carriers!   Works great of course as an addition to a patch wall or a collection in general too.

Head over to ENDO Apparel to pick one up.  Only $5 with free shipping (Patches, pins, and stickers ship every Friday afternoon).



cant-even-morale-patchSomething new for the patch fiends.

Head over to ENDO Apparel to pick a few up.

Free shipping on this one, no minimum quantity.

Lots more new stuff coming soon.